Senior Search Strategist, Senior SEO & AI Search Specialist
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Job Description
Senior SEO strategist driving organic and AI search for 97th Floor’s marketing clients. Owning content, technical, backlink, analytics, and client strategy across 7–10 accounts.
Responsibilities:
- Serve as the SEO and AI Search expert for a team supporting approximately 7–10 clients
- Own end-to-end organic and AI search strategy
- Conduct and oversee query research, including keyword and AI prompt research
- Develop content mapping and content consolidation strategies
- Collaborate with content, advertising, and design teams to align SEO initiatives with broader marketing goals
- Monitor algorithm changes, platform updates, and emerging search trends, including AI-driven search
- Own technical health strategy, ensuring full technical audits and ongoing monitoring occur on schedule
- Ensure technical issues are resolved before affecting performance
- Oversee internal link audits and strategy execution
- Manage backlink fulfillment relationships with BASE or outside contractors
- Guide strategic allocation, anchor text, and outreach recommendations for quality backlinks
- Monitor performance using STAT, Ahrefs, Google Search Console, and GA4
- Identify underperforming strategies early and lead strategic pivots
- Own client communication and reporting for SEO initiatives
- Explain strategy, results, and recommendations by connecting search metrics to business outcomes
- Contribute to process improvement, knowledge sharing, internal playbooks, templates, and reporting standards
Requirements:
- 3+ years of experience in SEO/organic search, including experience owning strategy across multiple client accounts
- Advanced proficiency with GA4, Google Search Console, Looker Studio, and Ahrefs (or comparable tools)
- Skilled in interpreting performance data and translating it into a clear, client-ready narrative
- Strong analytical and strategic thinking
- Ability to prioritize where a client’s SEO investment will have the biggest impact
- Advanced client communication and storytelling skills
- Bachelor’s degree in marketing or a related field (preferred, not required)
- Experience directing or coordinating outside contractor/vendor relationships is a plus
Benefits:
- Healthcare
- Medical: 75% paid for employees; 50% for dependents
- Dental: 75% paid for employees; 50% for dependents
- Vision: 75% paid for employees; 50% for dependents
- Life Insurance: 100% paid by 97th Floor (coverage = 1x salary, up to $350,000)
- HSA with up to $150/month match (rolls over and is yours permanently)
- FSA option for dependent care
- 401(k) with up to 4% company match
- ROWE (Results Only Work Environment)
- No vacation policy, no time tracking, no office requirements
- Flexible choice of when, where, and how to work, provided results are delivered
- Parental Leave — Primary caregiver: 12 consecutive weeks paid
- Parental Leave — Secondary caregiver: 6 consecutive weeks paid
- 97th Floor Library: Ask for a book and we’ll buy it; access to books already on the shelf
- Conferences & Training: Most online trainings and local conferences covered, plus occasional out-of-state events with travel included, with manager approval
- On-site Gym: 24/7 access with lockers and showers
- Thanksgiving Point Corporate Pass: Up to 8 people per visit; discounts included
- Sundance Corporate Pass: Winter and summer access for skiing, boarding, hiking, and more
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