Senior SEO Manager – Operations
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Job Description
(Senior) SEO Manager optimizing organic growth strategies through technical and analytical expertise at YOYABA. Collaborating with clients to enhance content architecture and discoverability for effective search performance.
Responsibilities:
- You own the search intelligence, content architecture, demand capture setup, and the analytical judgment everything else is built on.
- You think in search mechanics and discoverability signals and translate them into language the Strategist can take straight into a client conversation.
- Run keyword and opportunity analysis to identify where demand exists and whether it's winnable.
- Own LLMO / GEO / AI discoverability analysis: how clients show up across LLMs, not just Google.
- Map the competitive search space and prioritize markets and verticals based on real search behavior.
- Decide which content types serve demand capture vs. demand creation, with sharp focus on BOFU and comparison content as the highest-converting organic assets.
- Build content cluster and pillar architecture, internal linking, and site structure recommendations.
- Provide technical SEO guidance: crawlability, indexation, page experience, schema.
- Produce the research that feeds content briefs and QA them so the output actually targets what it should.
- Report on search and discoverability performance, tied back to pipeline wherever possible.
Requirements:
- Solid senior-level experience in technical SEO, organic growth, or search strategy, ideally in an agency, SaaS, or B2B environment
- Strong analytical judgment: you decide where the opportunity is, not just where the brief points
- Command of content architecture: clusters, pillars, internal linking, BOFU and comparison strategy
- A working grasp of LLMO / GEO / AI discoverability, not just classic Google SEO
- The ability to translate technical findings into strategic language the Strategist can use
- The confidence to challenge direction when the data says so
- High AI literacy, applied actively in research, analysis, and workflow
- Excellent German and strong English writing skills
- An ownership mindset that takes the full demand capture picture end to end
Benefits:
- Access to Humanoo: fitness challenges and 1:1 mental health sessions
- Subsidized gym or Urban Sports membership
- Workations possible and loved by our YOYABEEs
- Up to 60% contribution to your company pension plan
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