Senior SEO On-page Manager, ES/LATAM
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Job Description
Senior SEO Manager owning Spanish/LATAM iGaming affiliate domains. Leading technical SEO, migrations, content hubs, AI-first workflows, and measurable search growth.
Responsibilities:
- Take full ownership of key domains in the Spanish market
- Define and execute yearly sitewide optimisation plans, domain recovery action plans, and OKR-level initiatives
- Act as SEO project owner, delivering measurable work on schedule and within scope
- Lead SEO workstreams for large-scale website relaunches and migrations
- Analyse inherited architecture, map domains and URLs, plan redirects, define navigation/footer strategies, and conduct pre-launch crawlability reviews
- Design site architectures and internal linking strategies using traffic and referring-domain data
- Optimise commercial pages including homepages, bonus, payments, live/instant-withdrawal, and no-registration pages
- Plan and launch content hubs and sections and monitor post-launch performance
- Run weekly ranking monitoring, monthly performance reports, competitor monitoring, and operator watch
- Strengthen E-E-A-T signals through expert author profiles, author-page checks, review methodology, and trust pages
- Design and run SEO experiments focused on AI Search and Google Search Console AI features
- Use LLM agents and coding assistants connected to Ahrefs, Search Console, rank trackers, internal tools, and WordPress to automate monitoring, audits, briefings, and QA
- Troubleshoot technical and on-page WordPress issues and coordinate fixes with the tech team
- Set up and maintain rank tracking and reporting across the Spanish/LATAM portfolio
- Evaluate underperforming or dormant domains and drive rebuild/repurpose decisions
- Write briefs for content, design, and development teams and perform final QA before go-live
- Collaborate with Off-Page SEO, Product, and Content teams
- Present roadmaps, results, and recommendations to market leadership
- Represent SEO in cross-team decisions
- Mentor and guide junior team members
Requirements:
- 5+ years of hands-on On-page and technical SEO experience
- iGaming/affiliate experience is required
- Experience owning at least one domain end to end (strategy, execution, results)
- Experience leading the SEO workstream of at least one full site relaunch or migration
- Demonstrable track record with measurable results in rankings, traffic, launched sections, or migrations
- Native-level Spanish and excellent English
- Deep understanding of Spanish and LATAM search markets and regulatory context
- Strong technical SEO knowledge: crawlability, indexation, structured data, lastmod/sitemap hygiene
- Confident debugging inside WordPress
- Fluency with Google Search Console, Ahrefs, enterprise rank trackers, crawlers, and internal tracking/reporting tools
- Hands-on daily use of LLM tools and agents such as Claude, ChatGPT, Claude Code or similar
- Concrete examples of time saved or quality gained through AI workflows
- Comfort with terminal, APIs/MCP integrations and light scripting using bash, Python, or WP-CLI is a strong plus
- Strong internal linking and site architecture skills backed by data
- Solid grasp of E-E-A-T and content quality signals for affiliate sites
- Current knowledge and experimentation with AI Search tools including ChatGPT, Gemini, Copilot, Claude, and Perplexity
- Ability to write clear briefings and concise stakeholder reports
- Proactive, self-directed, and reliable approach
- Experience mentoring or guiding junior SEOs is a strong plus
- Engagement with the SEO community is a plus
Benefits:
- Flexible working hours
- Remote work
- Work from the Berlin or Varna office, from home or anywhere in the world
- Full-time or freelance engagement
- Dog- and cat-friendly office
- Open door policy
- Individual responsibilities
- Results-driven mentality
- Regular feedback
- Coaching
- Educational resources
- Career development opportunities
- Remote working subsidy
- Regular appraisal
- Regular team events
- Additional benefits based on location
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