Senior Sponsorships Manager
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Job Description
Senior Sponsorships Manager driving creator sponsorship strategy across emerging platforms for Ground News. Building relationships and ensuring measurable results amidst a growing media landscape.
Responsibilities:
- Build and maintain a clear point of view on what makes a creator sponsorship convert; not just reach numbers, but audience intent, content format, and platform context.
- Use performance data to build institutional knowledge about what content formats, creator profiles, and audience segments drive the best conversion for Ground News, as well as to feed those insights back into discovery and strategy.
- Stay close to platform trends, creator dynamics, and audience behaviour so your strategy reflects how people actually consume content, not how they consumed it six months ago.
- Own sponsored creator campaigns on emerging platforms from concept to optimization, ensuring the portfolio delivers against performance goals with minimal oversight.
- Develop platform entry strategies and scale them as the business evolves: the platforms we prioritize may shift, and you'll need to evolve with them.
- Lead high-value creator deals to close.
- Lead and coach a small team responsible for vetting creators, cultivating relationships, and executing campaigns across new platforms.
- Set clear goals, drive accountability, and proactively remove blockers: modelling ownership and follow-through across all work streams.
- Build and refine processes as the team expands into new platforms and creator ecosystems.
- Partner with Discovery, Content, and Analytics teams to align on goals and optimize the full creator funnel.
- Develop weekly and quarterly forecasting reports and performance updates for leadership.
- Identify and build relationships with top creators across new and emerging platforms with an openness to wherever the creator landscape evolves.
- Stay ahead of platform trends, creator dynamics, and audience behaviour to adapt strategies quickly and capitalize on early-mover advantages.
- You are comfortable working with performance data to evaluate creator quality. You know the difference between reach and conversion, and you use metrics like ROAS, CAC, and CPM to make data-driven decisions.
- You are able to build and work with cost projection models (CPM-based or otherwise) to forecast campaign performance before committing budget.
- You gather proper business context before jumping to solutions. When something is underperforming, you diagnose the funnel before prescribing a fix.
Requirements:
- 7+ years of experience in influencer marketing, in-house marketing, creator partnerships, or media buying with a track record of building and managing creator relationships at scale.
- Deep understanding of creator ecosystems across platforms (TikTok, Instagram, YouTube, Substack, and other emerging platforms). You know what good looks like and can evaluate creators with sound judgment.
- Strong commercial instincts: you think in terms of ROAS, CAC, and CPM, and you hold yourself and your team accountable to those numbers.
- Proven ability to close deals and hit revenue targets.
- Proven experience leading or coaching a small team with the ability to set goals and drive accountability without micromanaging.
- Self-starter who thrives in ambiguous, fast-paced environments where the playbook doesn't fully exist yet.
Benefits:
- Remote-first environment: Work from anywhere in Canada, on your own time zone plus enjoy in-person meetups and team gatherings.
- Health & Wellness that matter: Medical, dental, vision, and life insurance coverage for you and your family.
- Keep growing: Access to professional development opportunities to keep expanding your skills and career.
- Mission-driven team: Join a group of smart, dedicated people who are building meaningful products with real-world impact.
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