Senior Vice President, Marketing
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Job Description
Enterprise marketing leader unifying MGT’s brands and marketing organization. Driving demand, digital strategy, and revenue growth for public-sector technology and advisory services.
Responsibilities:
- Develop and execute an enterprise-wide marketing strategy aligned with MGT's growth priorities, market expansion plans, and revenue objectives
- Lead MGT's brand strategy and architecture, unifying acquired and legacy brands into one consistent enterprise identity, message, and market presence
- Lead and integrate MGT's distributed marketing organization, establishing a clear operating model, priorities, accountability, and talent development
- Own the enterprise digital and AI-enabled marketing strategy, including website evolution, SEO/SEM, social media, email, digital campaigns, marketing automation, content distribution, and emerging technologies
- Build integrated demand generation and field marketing programs that create qualified pipeline and measurable revenue contribution with Sales and go-to-market leaders
- Develop marketing strategies tailored to state, local, and education government buyers
- Lead MGT's public-sector event strategy across conferences, sponsorships, associations, client forums, and webinars
- Shape enterprise positioning, messaging, thought leadership, content, communications, and public relations
- Translate complex technology and advisory capabilities into customer value propositions, campaigns, and sales enablement materials
- Partner with Sales, go-to-market, pursuit/capture, proposal, and practice leaders on growth opportunities and customer pursuits
- Establish marketing performance metrics and dashboards; own budget planning, resource allocation, and ROI discipline
- Use market intelligence, customer insights, competitive analysis, and performance data to identify growth opportunities and optimize marketing investment
- Lead marketing integration for acquisitions, including brand migration, communications, digital consolidation, go-to-market coordination, and marketing team integration
- Prepare and present marketing strategy, brand progress, pipeline contribution, and performance insights to executive leadership and the Board
Requirements:
- Bachelor's degree from an accredited college or university, preferably in Marketing, Business, Communications, or a related field
- MBA or advanced degree a plus
- Fifteen (15) or more years of progressive marketing experience, including senior leadership of a B2B technology, professional services, or similarly complex growth organization
- Proven experience building and leading high-performing marketing teams across brand, digital, demand generation, content, communications, events, and marketing operations
- Demonstrated success leading brand transformation and/or M&A integration, including consolidation of multiple brands, teams, websites, and market identities
- Experience marketing to state, local, and education government (SLED) or the broader public sector strongly preferred
- Understanding of government buying cycles and event-driven engagement
- Strong commercial acumen and ability to align Marketing with Sales and go-to-market teams to influence pipeline, revenue growth, and market expansion
- Exceptional executive communication, change leadership, and stakeholder-management skills, with the presence to advise senior leaders and communicate effectively with Boards
- Strong analytical and financial acumen
- Experience with CRM, marketing automation, digital analytics, and reporting platforms such as Salesforce, HubSpot/Marketo, Google Analytics, and Power BI preferred
- Demonstrated willingness and experience adopting AI and emerging technologies to strengthen marketing strategy, campaign execution, demand generation, marketing operations, and team effectiveness
Benefits:
- Flexible and remote work options
- Commitment to equity
- Professional development opportunities for career growth
- Flexible paid time off
- 5% 401K matching program
- Equity opportunities
- Incentive and bonus programs
- Up to 16 weeks of paid parental leave
- Flexible spending accounts
- Full-health benefits with base employee coverage fully funded
- Medical, dental, and vision coverage
- Life insurance
- Short and long-term disability coverage
- Income protection benefits
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