Senior VIP User Operations Specialist
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Job Description
VIP user operations specialist driving lifecycle, retention, and growth initiatives for Binance’s global cryptocurrency exchange and blockchain ecosystem. Managing segmentation, engagement, referrals, testing, and cross-functional execution.
Responsibilities:
- Lead the strategy and execution of lifecycle operations for high-value and VIP users, covering acquisition, activation, retention, repeat engagement, asset retention, and long-term value growth.
- Develop VIP user segmentation models based on asset size, trading behavior, activity level, and user preferences.
- Design differentiated operational strategies for refined user management and resource allocation.
- Improve VIP retention and engagement through membership benefits, exclusive campaigns, loyalty programs, gamification, targeted outreach, and personalized services.
- Drive VIP conversion and asset growth, including upgrade conversion, asset retention, product penetration, and overall user value contribution.
- Design and optimize VIP referral, invitation, and advocacy programs.
- Lead A/B tests, personalized engagement strategies, and lifecycle-based operational initiatives.
- Collaborate with Product, Marketing, Customer Service, Sales, Compliance, and Risk teams.
- Build and optimize VIP user monitoring frameworks and develop data-driven solutions.
- Translate VIP user preferences and pain points into actionable operational improvements.
Requirements:
- Proven track record in managing VIP, high-net-worth, or key user segments, with successful cases in retention, engagement, conversion, repeat activity, or asset growth.
- 5+ years of experience in the internet industry, with at least 3 years in senior user operations, VIP operations, or growth roles in e-commerce, fintech, trading platforms, wealth management, or related sectors preferred.
- Proven ability to independently lead VIP user operation initiatives and campaigns, with a structured methodology and strong execution skills.
- Strong command of user segmentation, A/B testing, funnel analysis, lifecycle management, and personalized operational strategies.
- Familiarity with marketing automation platforms, CRM systems, or user operation tools.
- Excellent analytical skills, including building and improving user monitoring and analysis frameworks, identifying issues through data, validating hypotheses, and driving actionable solutions.
- Familiarity with multi-line products and user journeys, and ability to identify VIP user preferences, needs, and pain points.
- Strong ability to work across internal cross-functional teams and external stakeholders.
- Fluent in both English and Mandarin, with ability to collaborate effectively with global teams, overseas partners, and relevant stakeholders.
Benefits:
- Competitive salary and company benefits
- Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
- Opportunities for career growth and continuous learning
- Flat organizational structure
- Autonomy in an innovative environment
- Equal opportunity employer
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