SEO Expert, AEO, GEO, AIO, Content Marketing, Paid Search
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Job Description
SEO Expert with deep expertise in SEO and AI-driven strategies for Nile Bits. Leading organic and paid digital marketing efforts to increase traffic and engagement.
Responsibilities:
- Develop and execute comprehensive SEO strategies to increase organic traffic, keyword rankings, and conversions.
- Perform in-depth keyword research, competitor analysis, and opportunity discovery.
- Optimize on-page elements including titles, meta descriptions, headers, schema markup, and internal linking.
- Conduct technical SEO audits covering crawlability, indexation, site speed, Core Web Vitals, structured data, and mobile usability.
- Build and manage high-quality backlink acquisition strategies.
- Monitor rankings and website health using tools such as SEMrush, Ahrefs, Screaming Frog SEO Spider, and Google Search Console.
- Optimize content to appear in featured snippets, People Also Ask sections, and voice search results.
- Structure content to directly answer user questions.
- Implement FAQ schema and Q&A structured data.
- Improve visibility in zero-click search experiences.
- Optimize content to be cited and referenced by AI search engines and generative assistants.
- Create authoritative, trustworthy, and highly structured content that aligns with E-E-A-T principles.
- Develop strategies to maximize brand visibility across AI-powered search and recommendation systems.
- Monitor AI citations, entity recognition, and topical authority.
- Use AI tools to scale research, content creation, and optimization workflows.
- Plan and manage a content calendar aligned with business goals and keyword opportunities.
- Write and optimize blog posts, landing pages, case studies, and service pages.
- Collaborate with designers and developers to publish engaging content.
- Ensure all content follows SEO best practices and conversion-focused copywriting principles.
- Plan, launch, and optimize campaigns using Google Ads.
- Conduct keyword and audience targeting research.
- Manage ad copy, bidding strategies, budgets, and landing page optimization.
- Track and improve ROAS, CPA, and conversion rates.
- Analyze traffic, rankings, leads, and campaign performance.
- Build dashboards using Google Analytics, Looker Studio, and CRM tools.
- Present actionable recommendations and monthly reports.
Requirements:
- 5+ years of hands-on experience in SEO and digital marketing.
- Proven track record of increasing organic traffic and generating qualified leads.
- Strong knowledge of SEO, AEO, GEO, and AIO strategies.
- Experience managing successful Google Ads campaigns.
- Excellent content writing and editing skills.
- Strong understanding of HTML, CSS, JavaScript, and CMS platforms such as WordPress.
- Proficiency with SEO and analytics tools.
- Familiarity with schema markup and structured data.
- Strong analytical and problem-solving abilities.
- Experience in B2B lead generation and software services marketing (preferred).
- Knowledge of conversion rate optimization (CRO) (preferred).
- Experience with HubSpot or other CRM platforms (preferred).
- Understanding of international SEO and multilingual content strategies (preferred).
- Familiarity with AI-assisted content tools (preferred).
Benefits:
- All employees benefits for free (our famous games room, daily breakfast, fruits, coffee and other hot drinks, soft drinks and juices, company days out and parties…)
- Social insurance
- Open-door management policy
- Full Medical insurance
- Accommodation and Transportation Allowance
- Friendly environment that values innovation and efficiency
- Exciting opportunities for career growth and talent development
- Feedback encouragement
- Recognition and reward programs
- Competitive salaries and incentives
- Friendly environment
- Flexible and Comfortable schedule
- Fun committees
- Monetary rewards
- Fun, smart and creative people
- Career possibilities with growing team
- Paid vacations
- Social benefits
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