SEO, GEO Manager
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Job Description
SEO & GEO Manager scaling organic search, AI-answer visibility, and pipeline growth for Productsup’s digital commerce platform. Driving technical SEO, content optimization, and international growth.
Responsibilities:
- Own the end-to-end global organic growth roadmap to expand brand visibility across search engines and AI answer engines while driving high-quality SQO pipeline generation
- Conduct deep keyword research targeting BOFU and MOFU SaaS buyer journeys
- Provide actionable briefs to content creators for high-intent topics, structured outlines, and topical authority clusters
- Optimize product pages, blog hubs, and digital resources using CRO principles to maximize lead capture
- Manage site architecture, crawlability, indexation, structured data, Core Web Vitals, and technical performance with the web developer
- Optimize brand visibility and product interpretation inside LLMs through authoritative citations, semantic entities, and review ecosystems
- Drive international organic growth through multi-market SEO, hreflang implementation, content localization, and region-specific technical optimizations
- Track organic KPIs including pipeline contribution, demo signups, keyword movements, and traffic using Google Search Console, GA4, and Semrush
- Design and run SEO and CRO experiments, including title/meta tests, template changes, and internal linking strategies
- Perform technical audits and landscape analyses to identify growth levers and pilot new methodologies in the evolving search ecosystem
- Collaborate with Product Marketing, Content, and Engineering teams
Requirements:
- 4+ years of hands-on SEO experience
- At least 2 years of experience within a B2B SaaS or tech environment
- Deep expertise in technical SEO, schema markup, site migrations, and site performance optimization
- Proven experience tracking and influencing AI-answer engine visibility (GEO) using specialized tools or custom tracking workflows
- Mastery of Google Search Console, GA4, crawling software (e.g., Screaming Frog), SEO suites (Ahrefs, Semrush), and emerging AI visibility platforms
- Proven track record of tying organic search performance directly to revenue, signups, and pipeline growth
- Excellent communication skills to align with Product Marketing, Content, and Engineering teams
Benefits:
- A permanent position with an attractive salary
- The option to work remotely and flexibly
- A unique and thorough onboarding program
- Ongoing internal and external training
- Yearly learning budget
- Opportunities to participate in Corporate Social Responsibility initiatives
- One paid Impact Day per year dedicated to voluntary work
- Employee referral bonuses
- Flexible benefits
- Private insurance through Alan
- Employee Assistance Program
- Opportunity to take ownership and responsibility in an international environment
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