Sponsorships Manager
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Job Description
Sponsorships Manager managing creator relationships and campaigns for Ground News. Building partnerships and driving subscriber growth through content and performance analysis.
Responsibilities:
- Build and manage relationships with creators, agencies, and their representatives across YouTube, Instagram, TikTok, Podcasts, and Newsletters.
- Lead deal negotiations (pricing, terms, and contracts), balancing Ground News's performance targets with creator expectations.
- Evaluate creators on audience quality, engagement authenticity, and fit with Ground News's mission.
- Make confident go/no-go calls and drive deals to close: you know when to push, when to hold on price, and how to create urgency without burning the relationship.
- Own campaign delivery from signed contract through post-launch review: briefs, timelines, approvals, and follow-through.
- Develop tailored creator briefs that give clear performance direction while preserving the creator's authentic voice.
- Coordinate with internal content and analytics teams to ensure campaigns are on-brand and set up to perform.
- Track and report on campaign performance (impressions, clicks, installs, subscriptions, and ROAS) and translate data into actionable recommendations.
- Identify what's working and what isn't across your portfolio, and bring a hypothesis before escalating to leadership.
- Work with the analytics team to build better reporting practices and continuously improve conversion across the creator funnel.
- Identify opportunities to expand relationships with high-performing creators into longer-term or multi-platform partnerships.
- Stay close to platform trends and creator dynamics so your strategy reflects how audiences actually consume content today.
- Contribute to building playbooks and processes that make the team more efficient as we scale.
Requirements:
- 3+ years of experience in influencer marketing, creator partnerships, or digital marketing with hands-on experience managing campaigns end-to-end.
- You’re naturally commercial. You enjoy the deal-making side of this work. This isn't a pure account management role; you need to be able to drive outcomes.
- Genuine familiarity with how YouTube, Instagram, TikTok, podcasts, or newsletters work from a creator and audience perspective.
- Data-driven mindset: you use metrics like ROAS, CPM, and conversion rates to evaluate performance and inform decisions.
- Comfortable with negotiation: you know how to navigate pricing conversations, counter offers, and structure deals that work for both sides.
- Highly organized and able to manage multiple campaigns and creator relationships.
- Comfortable making decisions with incomplete information.
Benefits:
- Remote-first environment: Work from anywhere in Canada, on your own time zone plus enjoy in-person meetups and team gatherings.
- Health & Wellness that matter: Medical, dental, vision, and life insurance coverage for you and your family.
- Keep growing: Access to professional development opportunities to keep expanding your skills and career.
- Mission-driven team: Join a group of smart, dedicated people who are building meaningful products with real-world impact.
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