Vice President of Brand
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Job Description
VP of Brand defining and evolving Vanta's brand across all touchpoints. Leading creative, content, and communications to drive perception and pipeline.
Responsibilities:
- Set the Brand Vision: Define and evolve how Vanta shows up across every touchpoint. Ensure the brand is consistent, distinctive, and clearly differentiated across Creative, Content & Social, and Communications.
- Lead Creative: Build and scale a world-class creative organization across brand design, advertising, web, video, motion, and production. Set the visual and experiential standard for Vanta. Develop strong second-line leadership and maintain a high bar for craft. Embrace the cutting edge of AI tools and use them to constantly find an edge.
- Lead Content & Social: Own Vanta’s voice, editorial strategy, and presence across owned channels. Build programming that earns attention and drives sharing, from short-form video to data-driven storytelling. Establish a clear point of view on where attention is going and how Vanta shows up in culture. Make Vanta feel relevant and hard to ignore.
- Lead Communications: Own Vanta’s external narrative across media, analysts, and industry voices. Drive narrative ownership and share of voice for our category. Expand earned media and build a durable executive thought leadership platform.
- Drive measurable brand impact: Build a brand engine that drives demand, increases awareness, and ties investment to pipeline and revenue through clear leading indicators.
- Craft unexpected in-person experiences: Design Vanta’s presence at events, conferences, and experiential moments, including our flagship conference and major industry events like RSA.
- Experiment and scale: Test bold creative ideas across new formats and channels. Turn what works into repeatable systems and playbooks.
- Partner with leadership: Work closely with the CMO, CEO, and cross-functional leaders in Growth, Product Marketing, and Product to ensure brand work drives business outcomes.
Requirements:
- Have 15+ years of brand and creative leadership experience, ideally in high-growth B2B SaaS or technical consumer companies.
- Have led multiple distinct but connected functions such as Creative, Content, Social, and Communications, and know how to align them under a single strategy.
- Are a strong narrative builder and storyteller. You can turn complex topics like security and trust into stories that feel clear, urgent, and human. You know when to use a meme, a manifesto, or a metric, and how each drives impact.
- Have built and scaled high-performing teams, including second-line leadership.
- Have evolved brands for enterprise audiences without losing the humanity, sharpness or cultural relevance.
- Bring a portfolio that shows creative excellence tied to business outcomes.
- Have a clear point of view on social and how brands win attention today.
- Have led or closely partnered with communications teams to shape narratives that earn media, analyst, and influencer attention.
- Understand how brand and performance marketing work together and can align both toward growth.
- Are both strategic and operational. You can set direction and build the processes to execute.
- Have experience managing internal teams, agencies, and external partners.
- Are an exceptional communicator who can inspire teams and influence executives.
- Have strong cross-functional instincts and a track record of partnering with Growth, Product Marketing, Product, and Design.
- Are curious about security, compliance, and the future of trust, and motivated to make these topics feel modern and relevant.
- Must be authorized to work in the U.S. without the need for current or future employer sponsorship.
- Responsible for protecting Vanta and customer data in how your team operates and delivers results.
- Open to using AI to amplify their skills and strengthen their work - demonstrating curiosity, a willingness to learn, and sound judgment in applying AI responsibly to improve efficiency and impact.
Benefits:
- Industry-competitive salary and equity
- Comprehensive medical, dental, and vision coverage, with 100% of employee-only benefit premiums covered for most medical plans
- 16 weeks paid Parental Leave for all new parents
- Health & wellness stipend
- Remote workspace, internet, and cellphone stipend
- Commuter benefits for team members who report to the SF and NYC office
- Family planning benefits
- Matching 401(k) contribution with immediate vesting
- Flexible PTO policy, plus 80 hours of Sick Time
- 11 company-paid holidays
- Virtual team building activities, lunch and learns, and other company-wide events!
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