Video Content Creator
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Job Description
Video Content Creator at Illustrative Mathematics creating short-form video content aligned with educational strategies. Collaborating with teams to engage educators and students in math education online.
Responsibilities:
- Develop and implement social media video aligned to IM’s priorities
- Produce short-form multimedia content (chiefly vertical video) to engage target audiences and elevate educator and student voices
- Leverage video content to support building online community engagement with educators who use IM® Math and those who do not yet use IM
- Closely coordinate with Marketing, Communications, and Creative teams to ensure alignment and integration
- Request input from SMEs and curriculum writers to ensure accuracy when needed
- Track and report on social media analytics and optimize based on findings
- Attend weekly meetings to stay informed about the organization's social media strategy and how it relates to video content creation.
Requirements:
- Strong track record managing social media campaigns and content creation, with demonstrated impact on Facebook/Instagram Reels, TikTok, and/or YouTube Shorts, on your own channels or working on behalf of other channels preferably demonstrated success growing at least one vertical-video channel to over a minimum of one thousand followers
- Expertise in short-form video production for social media (vertical formats required) using professional editing software (Premiere, Final Cut, CapCut, or equivalent)
- Knowledge of platform trends and ability to adapt them responsibly for an education/nonprofit organization brand
- Strong scriptwriting skills
- Prior in-classroom experience in K–12 education communications or community engagement strongly preferred
- Strong video performance/presentation skills preferred
- Ability to work independently and follow through on assignments with minimal direction and supervision
- Excellent written and verbal communication; able to deliver clear, concise information tailored to specific and varied audiences.
- Intermediate proficiency using Google Workspace applications and Slack for communication
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