Virtual Assistant – Performance Marketing Specialist
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Job Description
Performance marketing virtual assistant managing multi-channel advertising for We Clone You’s eCommerce clients. Optimizing marketplace growth, profitability, dashboards, and campaign performance.
Responsibilities:
- Manage and optimize advertising campaigns across Amazon PPC, Walmart Connect, Meta, TikTok Shop and TikTok Ads, Google Ads, YouTube, Reddit Ads, Instacart Ads, and other retail media channels
- Drive growth and visibility across Faire and other marketplace platforms
- Improve TACOS, ROAS, contribution margin, and profitability through keyword research, bid optimization, audience targeting, campaign restructuring, and continuous testing
- Identify scaling opportunities while maintaining efficiency targets
- Monitor inventory levels and adjust advertising spend accordingly
- Analyze CAC, repeat purchase behavior, LTV, competitive activity, and marketplace trends
- Build and maintain weekly performance dashboards
- Report on channel performance and provide data-driven recommendations
- Collaborate with leadership, operations, and creative teams on product launches, product listings, conversion rates, and marketplace expansion
Requirements:
- 3+ years managing performance marketing for eCommerce or CPG brands
- Deep experience with Amazon PPC
- Experience with Walmart Connect
- Experience managing Meta Ads
- Experience managing Google Ads and YouTube campaigns
- Experience scaling TikTok Shop or TikTok Ads
- Strong analytical and Excel/Google Sheets skills
- Ability to interpret data and make fast decisions
- Experience managing advertising budgets profitably
- Experience with Reddit Ads and community-driven marketing
- Experience with Instacart Ads or retail media networks
- Experience working with food, beverage, or snack brands
- Experience with Shopify brands
- Familiarity with Helium10, Data Dive, Pacvue, Perpetua, Quartile, Triple Whale, or similar platforms
- Understanding of retail velocity and omnichannel strategy
- Experience with creative testing and landing page optimization
- Resume and application data must be submitted in English
Benefits:
- Work from home
- Payment in dollars per working hour (40-hour week)
- Starting salary of USD $2.200/month, with room for raises based on performance
- Professional development opportunities to grow your career
- Supportive team that values your input and achievements
- Referral bonus: $50 once a referred candidate is hired by one of our clients
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