Web Business Specialist
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Job Description
Web Business Specialist improving BlueCross BlueShield enterprise websites, portals, and digital experiences. Leading web projects, content quality, accessibility, analytics, and cross-functional implementation.
Responsibilities:
- Manage and improve enterprise websites, portals, and digital experiences
- Update and proactively review web content to ensure it is consistent, compliant, accessible, high quality, accurate, reliable, and useful
- Build practices and schedules for routinely monitoring websites
- Determine actions needed to address website issues and follow them through to completion
- Work closely with business and technical teams across the organization to deliver effective digital experiences and support reporting and information needs
- Support internet/intranet development and content for the division/department
- Assess web business needs and problems and identify revenue-generating opportunities using web design knowledge and research to help develop business strategies
- Evaluate competitiveness with related businesses or websites and recommend sales channels, strategic partners, and marketing opportunities
- Lead web teams from creation of project/scope documents through testing and implementation
- Work with information systems to ensure business needs are met
- Serve as a customer liaison with information systems to develop appropriate web-mainframe interfaces
- Design and produce multimedia presentations from concepts to completion
- Analyze web problems, collaborate with information systems on critical issues, and assist in problem resolution
Requirements:
- A bachelor’s degree OR 4 years of job-related work experience
- 2 years of experience in internet/intranet website design or maintenance or social media strategy, including related business writing experience in a creative environment
- Intermediate knowledge of internet/intranet technologies and website content design
- Good business writing, editing, time management, organizational and multi-tasking skills
- Strong analytical and communication skills
- Knowledge of Microsoft Office applications
- Experience managing enterprise websites, portals, or digital experiences in a content management system (CMS), preferably Adobe Experience Manager (AEM)
- Strong documentation and knowledge management skills, including creating training materials, operational guides, and process documentation and communicating technical concepts to non-technical stakeholders
- Familiarity with AI-enabled productivity tools, responsible AI practices, and emerging digital experience technologies
- Experience applying website standards, including accessibility guidelines (WCAG), SEO/AEO best practices, and conducting quality assurance reviews of digital content and websites
- Experience using digital quality and performance tools such as Siteimprove, SwiftType, Google Analytics, Adobe Analytics, or similar platforms
- Strong organizational and project coordination skills, with the ability to work independently and across multiple teams
- Strong problem-solving skills with a focus on operational efficiency and customer experience
Benefits:
- 401(k) retirement savings plan with company match
- Subsidized health plans and free vision coverage
- Life insurance
- Paid annual leave — the longer you work here, the more you earn
- Nine paid holidays
- On-site cafeterias and fitness centers in major locations
- Wellness programs and a healthy lifestyle premium discount
- Tuition assistance
- Service recognition
- Dental coverage
- Paid Time Off (PTO)
- Education Assistance
- National discounts to movies, theaters, zoos, theme parks and more
- Diverse and inclusive workplace with opportunities to develop skills, advance careers, and contribute to company growth
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