Account Director, Automotive
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Job Description
PR Account Director leading high-profile client automotive programs at a dynamic agency. Focusing on luxury and high-end automotive brands with a collaborative team environment.
Responsibilities:
- Serve as senior lead for automotive account – 20 to 30 hours per week - providing high-level strategy, vision, and counsel to brand, marketing, and executive stakeholders.
- Build trusted partnerships with client executives, aligning PR and integrated programs to drive measurable business and brand impact.
- Oversee integrated communications programs, including product launches, executive visibility, lifestyle storytelling, and brand positioning within the luxury and performance automotive landscape.
- Anticipate challenges and provide proactive solutions to ensure long-term client success.
- Lead the strategy, planning, and flawless execution of high-touch automotive events, including vehicle launches, ride-and-drive programs, auto shows, concours events, press previews, and VIP experiences.
- Manage event logistics, vendor partners, talent coordination, and on-site execution to deliver brand-defining moments.
- Develop experiential concepts that connect automotive clients with luxury, lifestyle, fashion, and entertainment audiences.
- Leverage existing relationships with top-tier influencers, tastemakers, and celebrity talent to drive brand visibility and cultural cachet.
- Lead influencer and celebrity seeding, partnerships, and integrations across product launches and tentpole moments.
- Oversee talent vetting, contracting, and on-site management at events, drives, and brand experiences.
- Identify culturally relevant moments and personalities that align with each client's positioning.
- Lead development of integrated media relations programs that secure meaningful, business-impacting coverage across automotive, lifestyle, luxury, and business outlets.
- Shape executive narratives and messaging frameworks for complex automotive stories — including design, performance, innovation, heritage, and lifestyle angles.
- Cultivate and maintain relationships with top automotive journalists (Motor Trend, Car and Driver, Road & Track, Robb Report, duPont REGISTRY, etc.) as well as luxury lifestyle and consumer media.
- Oversee production of strategic content including press releases, bylines, and feature pitches.
- Direct cross-functional internal teams and external partners to deliver high-quality work with efficiency and precision.
- Provide direction and feedback to account staff and contractors supporting the business.
- Manage program budgets, timelines, and staffing allocations across concurrent initiatives.
Requirements:
- 10+ years of PR or communications experience, with significant agency experience supporting automotive clients; experience with luxury or high-end automotive brands is a strong plus.
- Proven track record leading integrated PR programs that include large-scale events, influencer partnerships, and celebrity engagement.
- Established relationships with automotive and lifestyle media, as well as influencer and talent networks.
- Deep understanding of the automotive landscape, including key trends across luxury, performance, EV, and emerging mobility.
- Exceptional writing, pitching, and storytelling abilities.
- Demonstrated leadership experience managing teams, budgets, and client portfolios.
- Strong presentation, negotiation, and client relationship-building skills.
- Comfortable working cross-functionally in a fast-paced, all-remote environment with frequent travel to events and on-site activations.
- Available to work on a contract basis – 20 to 30 hours per week - with flexibility to scale hours around client programs and event cycles.
Benefits:
- flexible remote work
- opportunity to work alongside a top-tier agency team on premier automotive and luxury brand programs
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