Account Strategist
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Job Description
Account Strategist managing client marketing programs for Go Fish Digital. Overseeing execution, communication, and strategy alignment in a fast-paced digital marketing environment.
Responsibilities:
- Serve as a day-to-day client contact, managing communication, follow-ups, and requests with minimal oversight
- Build strong working relationships through consistent, reliable execution and communication
- Lead portions of client meetings, including status updates and reporting walk-throughs
- Ensure all client requests are clearly communicated and followed through
- Own execution of timelines, deliverables, and workflows across assigned accounts
- Manage multiple concurrent workstreams, ensuring deadlines are met in dynamic environments
- Maintain key account documentation, including trackers, timelines, and reports
- Proactively identify risks to timelines or deliverables and escalate when needed
- Support budget and scope tracking at a project level
- Begin connecting performance data to campaign strategy and client objectives
- Contribute to reporting, including drafting insights and recommendations
- Partner with media and analytics teams to ensure data is accurate and actionable
- Support optimization efforts based on performance trends
- Coordinate with other departments, including web development, media, creative, and analytics teams to ensure aligned execution across channels
- Develop project, creative, and media briefs with increasing independence
- Communicate client feedback clearly and ensure it is reflected in deliverables
- Help ensure internal teams are aligned on priorities, timelines, and expectations
- Review deliverables to ensure accuracy, completeness, and alignment with strategy
- Ensure feedback and updates are implemented correctly and efficiently
- Maintain high standards for quality while managing multiple deliverables
- Continue developing a stronger understanding of marketing strategy, performance metrics, and channel dynamics
- Demonstrate ability to connect execution to outcomes and business impact
- Take initiative in identifying improvements and contributing ideas
- Actively seek feedback and apply it to improve performance and impact
Requirements:
- Bachelor’s degree required
- 5 or more years of experience in account management, marketing, or related field
- Agency experience preferred
- Working knowledge of digital marketing channels, including owned media (SEO & GEO), paid media (search, social, and programmatic), Email & SMS, and more.
- Experience managing multi-channel campaigns and client relationships
- Experience working with e-commerce and/or B2B clients is a plus
- Hands-on media execution experience is a plus
Benefits:
- Professional development opportunities
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