Ad Creative Producer, iGaming, Social Casino
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Job Description
Ad Creative Producer with iGaming experience developing high-performing ad creatives for campaigns. Collaborating with User Acquisition team to optimize performance metrics.
Responsibilities:
- Lead ideation and development of high-converting ad creatives, including casino-native angles (jackpots, wins, bonuses, urgency, competition, FOMO), gameplay ads, UGC-style videos, statics, and AI-generated creatives.
- Ensure all creatives comply with sweepstakes regulations and ad platform policies.
- Rapidly iterate concepts based on performance data and maintain high production velocity for Meta and Google Display campaigns.
- Structure systematic A/B testing frameworks, identify winning patterns, and scale top-performing creatives.
- Analyze creative-level metrics (CTR, Hook Rate, CVR, CPA, ROAS), generate hypotheses based on trends, provide structured performance insights, and continuously refine messaging and creative hooks.
- Monitor iGaming and sweepstakes advertising trends, analyze competitor creatives and funnels, identify emerging angles in online casino advertising, and stay informed about compliance and policy updates.
- Collaborate closely with User Acquisition Managers, designers, and content creators to execute concepts, participate in brainstorming sessions, and contribute to improving internal creative systems.
Requirements:
- 3+ years of experience in ad creative production with a proven track record of producing high-performing performance ads.
- Experience in iGaming, online casino, sweepstakes, or betting industries, including working in compliance-sensitive or regulated advertising verticals.
- Strong understanding of Meta and Google Ads ecosystems and deep knowledge of performance metrics such as CPA, ROAS, and LTV.
- Experience running structured creative testing frameworks and proficiency in AI tools for creative production, including image, video, scripting, and editing.
- Ability to analyze data and extract actionable insights to optimize creative performance.
Benefits:
- Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.
- Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.
- Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.
- Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.
- Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere.
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