Director, Channel & Distribution
Posted 3hrs ago
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Job Description
Director building North American resale and distribution channels for Optro's AI-powered GRC Intelligence Platform. Driving partner-sourced revenue, SLED growth, strategic deals, and channel-scale operations.
Responsibilities:
- Drive and eventually own the North America resale and distribution strategy
- Deliver quarterly and annual targets for partner-sourced pipeline, partner-transacted bookings, and partner activations
- Identify, recruit, onboard, enable, and activate resellers aligned to Optro's Ideal Partner Profile
- Lead and accelerate distribution relationships through a two-tier motion
- Establish accountability through joint business plans, executive sponsorship, and QBRs
- Drive SLED resale and distribution through cooperative contract vehicles including NASPO ValuePoint, OMNIA Partners, Sourcewell, and Texas DIR
- Recruit SLED-focused resellers to drive sourced opportunities
- Lead strategic partner negotiations, deal structuring, margin decisions, and transaction closing alongside Optro sales teams
- Establish partner/direct-sales rules of engagement, including deal registration, conflict resolution, and co-selling practices
- Own regional partner discount and margin structures
- Partner with Partner Ops, RevOps, and Deal Desk to scale registration, quoting, order flow, renewals, and forecasting systems
- Collaborate with Partner Marketing on partner marketing programs, events, campaigns, and demand generation
- Coordinate with international and advisory-partner leaders on multi-partner motions
- Serve as executive point of contact for partner leadership
- Report results and recommendations to Optro leadership
Requirements:
- 12+ years of channel and partner sales experience, including leadership roles on both the vendor side and the reseller or distributor side
- Established, multi-threaded relationships across multiple North American resellers, such as SHI, WWT, Optiv, CDW, Presidio, and GuidePoint
- Proven track record taking a partner ecosystem from early stage to repeatable, measurable revenue
- Command of two-tier distribution, reseller buying processes, deal economics, services wrappers, and margin structures
- Working knowledge of SLED procurement through resale and distribution, including cooperative contracts, flow-down agreements, and fiscal-year buying patterns
- Base familiarity with cloud marketplace go-to-market (AWS, Azure, or Google Cloud) and its intersection with resale/DSOR models
- Comfortable negotiating complex partner and customer transactions and closing deals
- Experience designing channel systems and processes, including deal registration, partner relationship management, and CRM workflows, with operations teams
- Strong executive presence and ability to influence and build consensus
- Preferred: experience transacting through cloud marketplaces via private offers or channel-partner private offers
- Preferred: federal channel experience, including FedRAMP-related motions
- Preferred: channel experience in security, risk, or GRC software
- Preferred: experience building partner programs, tiers, and incentives from the ground up
- Background checks are required
Benefits:
- $200/mo LYBL benefit
- Comprehensive employee health coverage
- 401(k) with company match
- Competitive compensation & bonus program
- Flexible vacation (exempt) / Accrued vacation (non-exempt)
- Time off for your birthday & volunteering
- Employee resource groups
- Opportunities for team and company-wide get-togethers
- Parental Leave
- Equity
- Commission














