Director – Market Development
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Job Description
Director of Market Development focused on integrated market development and demand generation for biopharmaceuticals. Driving pipeline growth and operational excellence in marketing initiatives.
Responsibilities:
- Lead the development and execution of integrated inbound, outbound, and account-based marketing programs for the company’s specific target segments within the Biopharmaceutical, Animal Health, and Reproductive Medicine markets.
- Partner closely with commercial leadership to define go-to-market strategies, engagement frameworks, and content aligned to business priorities, lead generation and revenue growth.
- Own and optimize go-to-market demand generation strategies to drive pipeline, qualified leads, new client acquisition, and cross-sell expansion.
- Oversee the full omnichannel demand generation funnel, including MQL/SQL conversion, nurturing programs, and website lead capture.
- Drive performance and continuous optimization across all inbound and outbound demand generation channels.
- Provide strategic oversight of digital marketing initiatives, including email, SEO/SEM, paid media, digital advertising, Google Ads, and social media to drive measurable performance outcomes.
- Enhance the effectiveness and governance of marketing automation within Salesforce Pardot to improve lead quality, segmentation, nurturing and database integrity.
- Accelerate pipeline generation and opportunity creation to meet or exceed company growth targets across all business segments.
- Develop and execute integrated paid and organic programs to expand the marketing database and strengthen pipeline, including PPC, content marketing, social media, and webinar strategies.
- Define and optimize channel mix across email, digital advertising, SEO, webinars, and social platforms to maximize performance and ROI.
- Establish performance benchmarks and lead a test-and-learn culture to continuously improve campaign effectiveness.
- Build and enhance demand generation operational processes, reporting frameworks, and attribution models to measure program effectiveness and marketing ROI.
- Lead, mentor, and develop market development and demand generation team members, providing direction, accountability, and performance management.
- Deliver data-driven insights and executive-level dashboard reporting on pipeline, campaign performance, and revenue impact.
- Own market development and demand generation budget planning and optimization, ensuring efficient allocation of spend to achieve maximum return.
Requirements:
- Bachelor’s degree in Marketing, Communications, Business, or related field
- 15+ years of experience in digital marketing and demand generation, preferable in the Biopharmaceutical industry
- Expertise in performance marketing, including SEO, PPC, paid media, social, email, segmentation, and lead nurturing
- Strong experience with CRM and marketing automation platforms, including Salesforce/Pardot
- Proficiency in Office 365 tools, including Word, Excel, PowerPoint, SharePoint, and Teams
Benefits:
- Health insurance
- Professional development opportunities
- Flexible work arrangements
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