Director of Finance, Commercial – Go-To-Market
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Job Description
Director of Finance owning financial strategy and performance management at ABC Fitness. Partnering with Commercial and Go-To-Market teams for efficient growth and revenue generation.
Responsibilities:
- Proactively shape GTM strategy, not just support it, by identifying where to invest, where to pull back, and how to maximize return on growth spend
- Actively partner with Sales, Marketing, and Client Success leadership to drive optimal outcomes, using data to influence decisions on trade-offs, resource allocation, and performance expectations
- Bring a strong, independent point of view on growth strategy, balancing ambition with financial discipline
- Act as a trusted advisor to GTM leadership, influencing decisions across pricing, segmentation, channel strategy, and investment allocation
- Translate company growth objectives into actionable financial strategies that drive efficient and predictable revenue outcomes
- Provide data-driven insights to optimize CAC, LTV, and overall unit economics
- Own end-to-end revenue forecasting, including pipeline analysis, conversion assumptions, retention dynamics, and expansion drivers
- Build and continuously refine scalable revenue models that support short-term execution and long-range planning
- Partner with Revenue Operations to ensure alignment between pipeline data, forecasts, and financial plans
- Lead GTM business reviews, delivering clear insights on performance vs. plan, key drivers, and risks/opportunities
- Establish KPIs and reporting frameworks that create transparency and accountability across Sales, Marketing, and Client Success
- Provide actionable recommendations to improve productivity, efficiency, and growth quality
- Champion the use of AI and advanced analytics to enhance forecasting accuracy, scenario planning, and decision-making
- Build foundational processes, models, and operating rhythms from the ground up where needed, with a focus on speed, clarity, and impact
- Drive standardization across forecasting, reporting, and planning workflows
- Identify and eliminate manual inefficiencies through automation and system improvements
- Build, develop, and lead a high-performing finance team aligned to GTM priorities
- Foster a culture of accountability, curiosity, and continuous improvement
- Elevate the role of Finance as a proactive, value-creating partner to the business
Requirements:
- 10–12+ years of progressive finance experience, with significant exposure to commercial finance, FP&A, and GTM support
- Proven experience partnering with Sales, Marketing, and/or Customer Success organizations in a high-growth environment
- Strong expertise in revenue modeling, forecasting, and SaaS or recurring revenue dynamics (preferred)
- Demonstrated ability to operate effectively in a fast-paced, private equity-backed or similarly performance-driven environment
- Track record of building scalable processes and driving operational excellence
- Experience leading and developing high-performing teams
- High proficiency with data, financial systems, and analytics tools; experience leveraging AI/automation is a strong plus
Benefits:
- Purpose led company with a Values focused culture – Best Life, One Team, Growth Mindset
- Time Off – with our open PTO policy, we offer flexibility in how and when you take PTO!
- Days of Disconnect – once a quarter, we take a collective breather and enjoy a day off together around the globe. #oneteam
- Parental & Pawternity Leave – we offer leave for when your family grows by two feet or four paws!
- Best Life Perk – we are committed to meeting you wherever you are in your fitness journey with a quarterly reimbursement
- Medical/Dental/Vision coverage
- EAP – we get you help when you need it. Period.
- Premium Calm App – enjoy tranquility with a Calm App subscription for you and up to 4 dependents over the age of 16
- And more! – so many benefits we couldn’t even fit them all here!
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