District Manager – W VA/E WV
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Job Description
District Manager driving Yuengling beer sales through Virginia distributors and retailers. Managing market plans, distribution, merchandising, budgets, and wholesaler execution.
Responsibilities:
- Serve as a key point of contact for assigned distributors and key retailers
- Support development of annual business plans under the direction of the Zone Manager
- Drive attainment of DGY annual and zone business objectives
- Implement approved business plans and tactics in the assigned territory
- Communicate and execute wholesale and retail programs to achieve sales, distribution, promotional, and merchandising objectives
- Maintain regular call frequency with wholesalers, retailers, and retail field sales managers
- Develop local market plans and support distributor management and sales teams
- Manage retail execution plans and initiate activities for assigned markets
- Monitor product inventory levels and inventory rotation
- Conduct trimester reviews covering distribution, sales volume, pricing, execution opportunities, competitive activity, retailer trends, and co-op spending
- Develop and execute corrective action plans as needed
- Monitor retail execution and improve performance for DGY brands
- Identify underperforming packages and develop programs to improve them
- Develop distribution targets, key account target lists, and distribution progress reports
- Reinforce distribution, shelf-set, and merchandising standards
- Manage local sampling plans and engage consumers and retailers at events, trade shows, and retail concentrations
- Establish and monitor wholesaler point-of-sale budgets and allocate point-of-sale materials
- Assemble and position point-of-sale materials in key retail areas
- Conduct sales presentations and planning meetings with distributor sales teams
- Communicate with cross-functional teams including National/Chain Account Managers, Marketing, and Brewery Operations
- Provide written recaps of meetings, retail days, progress tracking, co-op budgets, and market opportunities
- Troubleshoot draft beer systems when qualified
- Manage the distributor bill-back process in accordance with DGY policies
Requirements:
- Must live in the range from Roanoke, VA to Lexington, VA area
- Bachelor’s Degree in Business Administration and/or minimum of 5 years equivalent job experience
- Strong oral and written communication skills
- Ability to speak clearly and persuasively in all situations
- Good listening skills and engaging group presentation capabilities
- Ability to perform and understand basic trade math
- Ability to prioritize and plan work activities, maintain attention to detail, manage time effectively, and set goals and objectives
- Ability to follow instructions and respond appropriately to management direction
- Ability to take independent actions and calculated risks
- Creativity and original thinking
- Team player and highly self-motivated
- Valid driver’s license with an excellent driving record
- Ability to work traditional and non-traditional business hours, including nights, weekends, and holidays as required
- Availability for overnight travel
- Solid computer knowledge and skills in Microsoft Word, Excel, PowerPoint, VIP, and mobile industry applications
- Ability to lift, carry, push, and/or pull up to 35 pounds
Benefits:
- Full-time employment
- Fully remote work arrangement
- Overnight travel for crew drives, meetings, trainings, and occasional weekend events or distributor and retailer entertainment
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