Freelance SEO and GEO Expert
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Job Description
Expert SEO/GEO freelance développant la visibilité organique de TPE/PME clientes. Optimisation des moteurs de recherche traditionnels et assistants IA, avec suivi de performance et ROI.
Responsibilities:
- Define and implement SEO, GEO, and AEO strategies tailored to each client’s objectives
- Optimize brand visibility and citations in responses generated by ChatGPT, Perplexity, Gemini, Google AI Overviews, and other AI assistants
- Apply E-E-A-T best practices and structure content effectively
- Integrate AI into content production and optimization workflows
- Conduct technical and editorial SEO audits
- Optimize internal linking, site architecture, and HTML structure
- Analyze source code and identify technical barriers to search visibility
- Optimize media, formats, and website performance
- Monitor and improve Core Web Vitals
- Define and execute targeted link-building strategies
- Identify and acquire relevant, high-quality backlinks
- Manage anchor text profiles and track changes in domain authority
- Identify new opportunities for visibility and external citations
- Optimize Google Business Profiles, local citations, and listings on relevant directories
- Develop customer review acquisition and management strategies
- Improve business visibility in geolocated searches
- Analyze organic traffic and user behavior
- Track rankings and changes in SEO/GEO visibility
- Define and monitor key KPIs
- Build performance, conversion, and ROI-focused dashboards
- Provide concrete, prioritized recommendations for each client
- Lead and grow the organic visibility of primarily small and medium-sized business clients
Requirements:
- At least 3–4 years of hands-on SEO experience, ideally including agency experience
- Strong understanding of the specific challenges, budgets, and constraints of small and medium-sized businesses
- Proficiency with Ahrefs, Semrush, Screaming Frog, Majestic, Oncrawl, SEOlyzer, YourText.Guru, Looker Studio, GA4, and Google Search Console
- Solid foundation in HTML/CSS
- Proficiency with leading CMS platforms, particularly WordPress and Shopify
- Strong understanding of emerging search behaviors related to LLMs
- Ability to experiment with and measure visibility strategies across new channels
- Excellent ability to manage multiple projects simultaneously
- Ability to prioritize tasks and work independently
- Fluent in French and English, both written and spoken
- Freelance / self-employed status
Benefits:
- 100% remote
- Fixed-fee or time-and-materials engagement, depending on the project
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