SEO Content Specialist
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Job Description
SEO Content Specialist growing Donorbox’s nonprofit fundraising and donor management platform through AI-first SEO. Building topical authority, improving search visibility, and increasing sign-ups.
Responsibilities:
- Write, edit and refresh content that meets E-E-A-T standards: real expertise, author credibility, accurate sources and first-hand insight.
- Collaborate with the content team to plan, brief and produce content supporting search and AI visibility goals.
- Collaborate with the tech team to implement technical SEO changes, schema and site improvements, ensuring timely delivery.
- Create content frameworks, including templates, brief formats and structure guidelines, for consistent, AI-first content production at scale.
- Track AI visibility and citations against competitors, test new tactics, and adjust strategy based on results.
- Improve search click-through rates by testing and optimising titles, meta descriptions and rich results.
- Make content AI-first for retrieval, understanding and citation by search engines and LLMs.
- Research keywords, entities and search intent, and plan semantically complete content around business goals.
- Build topical maps and pillar-cluster content structures to establish topical authority.
- Own on-page and technical SEO, including internal linking, schema markup, crawlability, indexation, Core Web Vitals and site architecture.
- Report monthly on traffic, rankings, CTR, AI visibility and conversions.
- Help execute AEO and GEO strategy and support prioritisation of topics, questions and platforms for AI-generated visibility.
Requirements:
- Excellent written and spoken English.
- 3-5 years of experience in SEO content writing or content marketing, ideally in B2B SaaS.
- Proven experience creating topical maps and content frameworks, and turning them into pillar-cluster content plans.
- Hands-on experience with Ahrefs or Semrush, Search Console, GA4, Screaming Frog and a CMS such as WordPress.
- Solid technical SEO knowledge, including site audits, schema, internal linking, indexation issues and basic HTML.
- A practical understanding of AEO, GEO and how LLMs and AI search engines find and cite content.
- A strong grasp of topical authority, topic clusters, semantic SEO, entities and E-E-A-T.
- Experience executing SEO or content strategies with measurable results.
- Strong ownership, attention to quality and a record of delivering on time.
Benefits:
- Fully remote work from the comfort of your home
- Eligibility for employee equity plan (stock options)
- Reimbursement package for home office expenses and professional development, up to $1.5k
- Generous time off policy of 21 days (birthday included 🎉), 8 holidays of your choice, and 2 paid volunteer days
- Wellness program with fitness and mindfulness classes
- Love your work and our mission of serving nonprofits!
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