General Manager, Insurance
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Job Description
General Manager for architecting and launching a premier Insurance vertical within Madrivo ecosystem. Focusing on growth strategies and exceptional ROAS for carrier partners.
Responsibilities:
- Architect, launch, and dominate a premier Direct-to-Consumer Insurance vertical within the Madrivo ecosystem.
- Own the entire lifecycle of the Insurance vertical—from sales and strategic partnerships to monetization optimization and media strategy.
- Delivery of exceptional ROAS for carrier partners, maximizing yield for publishers, and ensuring a seamless high-intent experience for consumers.
- Establish a high-growth Insurance vertical achieving $5M in top-line revenue with a minimum 20% gross margin.
- Extract an additional 5% margin through sophisticated post-monetization strategies.
- Establish the #1 Insurance offer within the Madrivo network, consistently delivering the highest eCPM for publishers.
- Build a roadmap that accelerates a 5-year enterprise strategy, creating a vertical with massive standalone asset value.
Requirements:
- 5+ years of proven success within the Insurance lead generation space (Auto, Health, Life, or Medicare).
- Track record of building an Insurance vertical for an aggregator or agency from scratch, specifically leading demand for a $25M+ annual revenue business.
- Experience closing, onboarding, and scaling top buyers of leads, clicks, and calls in the Insurance industry.
- Understanding of the consumer journey from first click to final policy.
- Experience orchestrating monetization throughout that journey to maximize yield.
- Led media buying strategies (Search, Social, Native, or Email) that resulted in positive yield and high ROAS for buyers.
Benefits:
- Exclusive Media Inventory: Access to top-tier, exclusive traffic sources that competitors can't touch.
- Elite Infrastructure: An in-house creative agency, a robust marketing team, and proprietary technology built for scale.
- Strategic Power: A reputation for excellence that opens doors to the world’s largest brands.
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