GTM Engineer
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Job Description
GTM Engineer building AI-powered outbound workflows for PartsBase, the aviation marketplace. Turning buyer signals, enrichment, and automation into measurable sales pipeline.
Responsibilities:
- Identify promising market segments, buying situations, and account-level triggers in partnership with Sales
- Develop targeted outbound plays covering audience, buyer problem, messaging, offer, seller action, and success criteria
- Build, own, and optimize Clay tables and research workflows for enrichment, signal detection, account research, and contact discovery
- Use AI to interpret market signals, classify accounts, and generate research and messaging inputs
- Map key accounts and buying committees across aviation, aerospace, defense, and related buyer segments
- Provide sellers with evidence-based insights and recommended actions
- Test outbound plays with Sales, gather feedback, measure performance, and determine what to scale or refine
- Establish quality controls and source references for accurate, trustworthy research and AI outputs
- Turn successful experiments into reusable workflows, signals, audience logic, and play templates
- Connect outbound strategies with ABM, paid media, and lifecycle marketing initiatives
- Partner with RevOps on CRM integrations, sales tooling, tracking, and workflow governance
- Analyze engagement, meetings, opportunities, and pipeline
- Document workflows and best practices to support adoption across teams and markets
Requirements:
- Experience building B2B outbound, growth marketing, demand generation, or account-based marketing programs
- Strong marketing judgment across segmentation, buyer problems, positioning, and messaging
- Hands-on experience with Clay or comparable data enrichment and workflow automation platforms
- Practical experience using AI for research, classification, personalization, and decision support
- Track record of working directly with Sales teams to execute outbound plays
- Experience identifying buying signals, researching accounts, and mapping buying committees
- Ability to distinguish verified evidence from assumptions and evaluate results critically
- Commercially minded approach connecting growth activity to meetings, opportunities, and pipeline
- Understanding of B2B go-to-market strategies, outbound motions, demand generation, and ABM
- Experience developing messaging and value propositions for specific audiences
- Strong grasp of UTM governance, campaign tracking, attribution modeling, and funnel analytics
- Hands-on experience building and running AI-powered workflows or agents in production using tools such as Claude, OpenAI, Clay, n8n, or HubSpot AI features
- Hands-on HubSpot expertise, including workflows, scoring, lifecycle management, custom objects, and data models
- Track record designing and maintaining marketing and GTM systems, including website, CRM, and campaign infrastructure
- Experience managing APIs, middleware tools, and data syncs across GTM systems
- Ability to structure data, troubleshoot workflows, and maintain data quality
- Proven ability to work closely with Sales teams on outbound strategies
- Ability to translate account insights into actionable seller recommendations
- Experience gathering feedback, improving adoption, and measuring commercial impact
Benefits:
- Fully remote environment
- Inclusive, team-focused culture
- Opportunity to work with peers worldwide
- Tools, workflows, and space to experiment with AI
- Professional growth through ownership of AI, automation, and connected-data capabilities
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