In-App Marketing Program Manager
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Job Description
Program Manager running high-volume in-app editorial and marketing delivery for Sia’s consulting clients. Coordinating creative, QA, trafficking, approvals, and launches across consumer app surfaces.
Responsibilities:
- Own delivery of in-app editorial content and marketing placements across multiple app surfaces
- Coordinate priorities, dependencies, approvals, and launch dates
- Build and maintain tracking systems for intake, editorial calendars, asset versions, owners, reviews, trafficking status, and launches
- Translate requests into briefs, deliverables, timelines, and responsibilities
- Coordinate creative development and trafficking through asset handoff, system setup, QA, approval, and go-live
- Run status meetings, deadline tracking, and follow-ups across creative, agency, product marketing, brand, product, and engineering teams
- Anticipate dependencies and launch risks, escalate decisions, and communicate scope, timing, and readiness changes
- Clarify briefs, consolidate feedback, update trackers, check assets, and coordinate missing approvals
- Turn working sessions into decisions, owners, and next steps
- Improve processes through templates, clearer handoffs, and automation
- Use AI to improve intake triage, tracker updates, status reporting, and meeting follow-ups while validating outputs
- Learn internal in-app content delivery and campaign management tools and document repeatable processes
Requirements:
- 4–8 years of experience in program or project management, marketing operations, content operations, trafficking, or campaign operations
- Direct responsibility for programs delivered within consumer apps
- Demonstrated experience managing in-app content, editorial, or marketing delivery across multiple placements or surfaces
- Experience delivering content inside the app, beyond campaigns that promote an app externally
- Track record of organizing and shipping a high volume of concurrent work
- Hands-on familiarity with content delivery or campaign management systems and workflows covering asset handoff, setup, QA, approvals, and publishing
- Trafficking or ad operations experience strongly preferred
- Exceptional attention to detail and follow-through
- Experience managing cross-functional partners on deadlines without direct authority
- Clear, concise communication across creative, product marketing, brand, product, and engineering teams
- Ability to learn unfamiliar internal tools quickly and work comfortably with technical partners
- Hands-on experience using generative AI to improve operational workflows
- Experience with Asana, Airtable, Smartsheet, or Jira
- Must be legally authorized to work in the United States at the time of application and throughout employment
- Position is not eligible for employment visa sponsorship now or in the future
- Candidates should reside within a reasonable commuting distance of a Sia office or approved coworking location
Benefits:
- Annual Performance Bonus
- Medical, dental, and vision
- Company-paid life and AD&D
- Voluntary supplemental insurance and EAP
- 401(k) with company match and immediate vesting
- HSA and FSA options
- College savings and student loan repayment programs
- Paid parental leave
- Generous PTO
- Nine company holidays and one floating holiday
- Cell phone stipend
- Well-being and professional development programs
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