Lead Marketer, Independent Agent – Partnerships
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Lead Marketer at Root Insurance developing marketing strategies for Independent Agents and partners. Drive growth and engagement through integrated campaigns and strategic partnerships.
Responsibilities:
- Lead the development and execution of integrated marketing campaigns supporting both Independent Agents and strategic partners
- Drive agent acquisition and retention efforts through coordinated, multi-channel programs
- Collaborate with Partnerships team to support co-marketing initiatives with OEMs and other partners
- Build and optimize audience strategies, messaging, and campaign journeys across the funnel
- Align marketing efforts across internal teams to ensure consistency and maximize impact
- Manage external vendors, platforms, and partner relationships to deliver effective programs
- Translate performance insights into actionable recommendations to improve campaign effectiveness
- Communicate results, learnings, and strategic recommendations to stakeholders and leadership
Requirements:
- Strong experience in B2B and channel marketing, including agent or partner ecosystems
- Ability to develop and execute integrated marketing strategies across multiple audiences and channels
- Analytical mindset with a focus on using data to inform decisions and optimize performance
- Experience supporting partnerships, co-marketing efforts, or go-to-market collaboration with external partners (OEM experience a plus)
- Strong experience in email marketing, including campaign strategy, segmentation, testing, and lifecycle optimization
- Experience across additional marketing channels such as direct mail, social platforms, digital marketing, and experiential marketing is a plus
- Insurance or Independent Agent channel experience is a plus, with the ability to quickly learn agent needs and decision drivers
- Excellent communication and collaboration skills, especially across cross-functional teams and external partners
- Ownership mindset with the ability to balance strategy and execution
- Strong project management skills with the ability to prioritize and manage multiple initiatives
Similar Jobs
Senior National Account Manager – Manufacturing, Environmental Services
Senior National Account Manager responsible for strategic account management in environmental services. Focused on growth, retention, and client relationships across the power generation and waste industries.
Regional Account Manager, MEP – Northeast
Regional Account Manager managing distributor networks in the MEP space. Driving end-user demand and market share growth in the construction industry.
Account Manager
Account Manager managing growth and retention of assigned accounts for Amcor Flexibles EMEA. Focusing on strategic sales direction, partnership with marketing, and relationship management.
Account Manager – Downstream
Account Manager driving sales for innovative tech in downstream refining and petrochemical industries. Seek a tech-savvy individual to engage clients and build valuable relationships.
Account Manager – Flex, HRA, HSA
Account Manager responsible for managing and retaining employer group accounts focused on Flex, HRA, and HSA programs. Building strong relationships while ensuring client satisfaction and compliance in a remote setting.
Account Manager – Performance Marketing
Account Manager responsible for client-facing marketing strategy and campaign execution in performance marketing. Managing relationships and delivering measurable results across various marketing channels.
Enterprise Account Manager – Civilian
Enterprise Account Manager identifying whitespace opportunities within Federal Civilian space. Supporting expansion at HPE through strategic pipeline development and competitive displacement.
Account Manager
Account Manager empowering customers using Beefree's SDK. Driving revenue retention and collaborating with cross-functional teams in a fully remote US-based role.
Account Manager
Account Manager for nonprofit accounts at Adstra, focusing on donor acquisition and mail planning.
Commercial Lines Account Manager
Remote Commercial Lines Account Manager supporting clients and managing insurance accounts with the Leavitt Group. Responsible for client interactions and service improvement in Cedar City, UT.
Channel Sales Territory Manager
Channel Territory Manager driving partner acquisition and revenue growth for ButterflyMX in Chicago. Seeking results-driven professional with channel sales experience.
Territory Account Manager, Electrical/Engineering
Local territory account manager responsible for account management and engineering sales in Austin area. Driving business growth and developing sales strategies for Shermco Industries.
Outreach Manager – Growth, Partnerships
Outreach Manager of Growth + Partnerships driving new business and building partnerships for Green Spoon, a natural products sales agency. Focused on expanding their footprint across the Natural CPG landscape.
Commercial Lines Service Center Account Manager
Service Center Account Manager overseeing commercial insurance accounts with agents and customers. Managing quotes, underwriting, and providing customer service in remote settings.
Special Markets Account Manager
Special Markets Account Manager representing Brasseler USA's dental instrumentation products. Delivering sales targets and collaborating with DSO customers across the United States.
Account Manager
Account Manager managing client portfolios for INNERGY's cloud-based ERP software. Focusing on upselling and contract renewals while collaborating with Customer Success.
Partnership Manager
Partnership Manager at Marie Curie securing high-value corporate partnerships in end-of-life care, building relationships and funding support for terminal illness care.
Regional Account Manager
Driving profitable sales growth through foodservice distributors and operators. Conducting client visits and collaborating with internal teams to execute sales plans.
Senior Director, Strategic Partnerships
Senior Director of Strategic Partnerships leading and expanding the partner ecosystem across the Americas for event-driven solutions at Solace. Driving partner-sourced revenue and scaling joint go-to-market initiatives with strategic relationships.
Procurement Carrier Relationship Manager
Carrier Relationship Manager establishing vendor channels and managing relationships in North Asia for Zenlayer. Aiming to optimize procurement strategies for networking equipment and accessories.