Manager, eCategory Management
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Job Description
eCategory Manager at Kraft Heinz driving eCommerce category strategy and transforming digital category management for retailers. Collaborating with stakeholders to achieve sales growth and category share targets.
Responsibilities:
- Act as the Digital Category Expert and trusted partner for our retailers and merchants to support strategic business and site planning, enabling eCommerce goals of topline sales growth, online penetration, and category share targets for top categories
- Provide objective, comprehensive, consumer-based insights and actionable recommendations utilizing tools such as retailer data, internal/syndicated data sources, digital search and site analytics tools, and shopper insights. Examples include Luminate, Digital Landscapes, Madrid, Circana IRI eMarket Insights, Numerator, Flywheel toolset, and instore execution opportunities
- Lead team to deliver site merch strategy and executional elements such as macro site planning and features, digital food aisle merchandising and wireframes, paid and organic search standards, tentpole hubs and pinning (e.g., back to school), and beyond
- Collaborate horizontally and vertically with both internal and external stakeholders across multiple functions (merchants, site merchandising, etc.) to align and successfully execute digital category initiatives
- Lead change management for eCategory initiatives, ensuring adoption of new processes, playbooks, training, tools, and ways of working across catman.
- Assist on building insights & capabilities around eshelving/taxonomy, attributes, tentpole merchandising/pinning, visual nav, substitutions, variation strategies, paid/organic search standards, macro site planning.
- Build findings + cross-retailer data to inform best practices and opportunities to grow the category across retailers.
Requirements:
- Passion for high performance and digital success
- Strong CPG experience in Sales, Category Leadership, Insights, or eCommerce
- Highly analytical - ability to leverage data sources such as retailer data, internal/syndicated data sources, digital search and site analytics tools, and shopper insights (e.g., Scintilla, Digital Landscapes, Madrid, Circana IRI eMarket Insights, Numerator)
- Strong storytelling ability through strategic use of visual tools such as PowerPoint and Mekko and a customer mindset presentation style
- Strong problem solving and analytical skills, as well as intellectual curiosity, with a proven ability to work on multiple assignments and prioritize
- Ability to thrive in ambiguity with a self-starter, proactive mindset, working to continuously create and define the future of digital category management
- Strong people and leadership skills, ability to influence and drive change management
Benefits:
- Coverage for employees (and their eligible dependents) through affordable access to healthcare
- Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents
- Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families. You’ll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example: Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments
- Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training
- Emotional – Employee Assistance Program , Wellbeing Programs, Family Support Programs
- Financial – 401k, Life, Accidental Death & Dismemberment, Disability
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