Marketing Analytics Lead
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Job Description
Marketing Analytics Lead building attribution models, dashboards, and experiments for Marathon Health’s advanced primary care business. Turning member-engagement data into marketing optimization recommendations.
Responsibilities:
- Build and maintain Marathon's marketing attribution model across email, SMS, push, direct mail, and care team outreach
- Identify touchpoints influencing activation, empanelment, and sustained engagement
- Develop standardized campaign performance dashboards for marketing optimization
- Own funnel analysis across eligibility, activation, empanelment, and sustained engagement
- Identify where and why members drop off
- Design and analyze incrementality tests to isolate campaign lift from organic member behavior
- Partner with lifecycle marketing and marketing automation teams to define test methodology, measurement plans, and success criteria
- Own analysis and reporting for incrementality, A/B, and other experiments
- Turn results into clear optimization recommendations
- Connect marketing automation, engagement enablement, product, data, and engineering teams
- Ensure data flows correctly and is interpreted consistently
Requirements:
- Bachelor's degree in marketing or related field and 3–6 years of experience in marketing analytics, growth analytics, or a related function, ideally in consumer health, digital health, or subscription context; or equivalent combination of education and experience
- Proficiency in Tableau or equivalent BI tool
- Ability to build dashboards from scratch, not just maintain existing ones
- Strong SQL skills
- Comfort pulling data from multiple systems and sources
- Working knowledge of attribution modeling methodologies and their tradeoffs
- Experience designing and interpreting A/B tests with statistical rigor
- Familiarity with marketing technology and data platforms such as Iterable, Braze, or equivalent is a plus
- Ability to work cross-functionally with technical teams including data engineering and product
- Intellectual curiosity about user behavior and data-driven problem solving
- Comfort building in ambiguity and defining the right question before answering it
- Strong communication skills for translating complex analytical findings into plain-language recommendations for non-technical stakeholders
- Detail-oriented and rigorous about data quality
- Pragmatic approach to shipping insights before everything is perfect
- Motivation to connect work to real health outcomes
Benefits:
- FREE Marathon Health services for you and your family
- Unlimited, free primary care
- Routine labs
- Select prescriptions
- Vaccinations
- Virtual mental health care for you and your family
- Choice of 2 medical plans
- 2 dental plans
- Vision coverage
- Unlimited free mental health benefits and EAP resources
- Rewards for challenges and healthy lifestyle activities
- Family-building and hormonal health benefits
- Paid parental leave
- Generous PTO or FTO
- Paid Holidays + A Day for What Matters
- Company paid Basic Life and Disability insurance
- Supplemental Life
- Spending Accounts
- 401(k) with employer match and graded vesting
- Continuing Medical Education (CME) for maintaining and strengthening knowledge, skills, and expertise, as applicable
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