Senior Marketing Analytics Lead
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Job Description
Senior marketing analytics lead improving Kyndryl’s enterprise marketing funnels, channels, and lead management. Using SQL, BI, and responsible AI to drive measurable revenue operations improvements.
Responsibilities:
- Analyze the end-to-end journey from marketing response through lead qualification, sales handoff, pipeline, and revenue
- Evaluate response quality, lead progression, disposition, aging, and conversion across campaigns, channels, markets, and audiences
- Identify lost, delayed, misrouted, duplicated, or inconsistently managed responses and leads and recommend improvements
- Partner with collaborators and stakeholders to improve lead management processes, measurement, and visibility
- Develop response and lead management reporting, KPIs, business definitions, and analytical frameworks
- Analyze web, paid media, email, organic search, events, and other marketing channel performance
- Analyze customer journeys and cross-channel engagement
- Identify opportunities to improve channel effectiveness, targeting, content, audience strategy, and marketing investment
- Define measurement approaches with channel owners and translate findings into optimization recommendations
- Lead analytical projects involving lead routing, lead prioritization, response handling, funnel progression, campaign targeting, and sales handoff
- Use SQL, BI tools, and AI to diagnose process performance, identify root causes, quantify opportunities, and evaluate solutions
- Design and evaluate data-driven business rules, automation, and AI-assisted workflows
- Establish baseline measures and success criteria and assess results after implementation
- Apply enterprise data, security, privacy, governance, and validation standards to AI and automation
- Partner with Marketing Operations, data, technology, and business stakeholders to move recommendations into implementation
Requirements:
- Must be legally authorized to work in the United States without requiring current or future sponsorship
- Bachelor's degree in Analytics, Statistics, Economics, Mathematics, Computer Science, Business, Marketing, or a related field
- 5+ years of experience in marketing analytics, revenue operations, digital analytics, business analytics, or a related analytical discipline
- Strong SQL skills for exploring, joining, validating, and analyzing large and complex datasets
- Strong proficiency with Power BI or a comparable business intelligence platform
- Experience analyzing response and lead management, digital performance, marketing channels, funnel progression, or conversion
- Experience with CRM and marketing automation platforms such as Salesforce and Marketo
- Experience with Adobe Analytics or Google Analytics
- Ability to trace data and business processes across enterprise systems and validate business rules
- Experience using enterprise-approved AI tools for data discovery, SQL development, validation, analysis, documentation, and insight generation
- Understanding of responsible AI use, including privacy, security, governance, access controls, human oversight, explainability, and limitations
- Ability to identify AI and automation opportunities and translate them into scalable solutions
- Ability to scope, lead, and deliver complex analytical and optimization projects
- Strong communication and data storytelling skills
- Preferred: experience supporting B2B marketing, account-based marketing, or complex enterprise sales environments
- Preferred: experience leading optimization projects involving lead routing, scoring, response handling, targeting, or sales handoff
- Preferred: experience implementing or evaluating AI-assisted analytics, intelligent automation, natural-language data access, or decision-support use cases
- Preferred: experience with Python, R, experimentation, statistical analysis, or other advanced analytical methods
Benefits:
- Discretionary annual bonus program based on performance
- Medical and dental coverage
- Disability benefits
- Retirement benefits
- Paid leave
- Paid time off
- Employee learning programs and access to industry certifications
- Company-wide volunteering and giving platform
- Potential sales commission plan for sales commission-eligible roles
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