Marketing Coordinator
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Job Description
Marketing Coordinator managing PK-12 education conferences, sponsorships, lead capture, and event assets. Supporting FranklinCovey’s leadership and organizational performance solutions.
Responsibilities:
- Negotiate with association partners to maximize assigned sponsorship value, including lead generation, brand visibility, speaking opportunities, and attendee engagement
- Manage sponsorship agreements, deliverables, deadlines, and contractual requirements
- Coordinate with association contacts, vendors, speakers, and internal stakeholders
- Evaluate conference and sponsorship opportunities based on cost, audience, lead potential, and business priorities
- Manage the full lifecycle of assigned conferences, including contracting, registration, booth logistics, shipping, vendors, materials, technology, staffing, and post-event follow-up
- Serve as the primary marketing point of contact for assigned conferences
- Develop and maintain event timelines, checklists, budgets, and documentation
- Coordinate booth orders, furnishings, signage, giveaways, books, printed materials, lead-capture tools, and other event needs
- Support conference speakers and presenters with deadlines, materials, logistics, and association requirements
- Communicate conference plans, responsibilities, deadlines, and policies to sales representatives and internal participants
- Identify risks or gaps and coordinate stakeholders to resolve them
- Provide remote or on-site event support when required
- Reconcile event expenses and track spending against approved budgets
- Set up and manage lead-capture processes; train participants on Mobly or other approved tools
- Confirm leads are captured, reviewed, and transferred accurately and on time
- Coordinate lead handoff requirements with sales and demand-generation partners
- Track and report lead volume, contact capture, event participation, and other conference outcomes
- Maintain records of event results, lessons learned, and follow-up actions
- Design and produce conference and sponsorship materials, including booth graphics, one-pagers, handouts, signage, presentations, digital ads, and promotional graphics
- Adapt existing materials for audiences, formats, events, sponsorship requirements, and production specifications
- Prepare files for print and digital production
- Develop reusable templates and maintain an organized asset library
- Manage asset revisions and version control across concurrent events
- Collaborate on brand-sensitive or out-of-scope design needs
Requirements:
- 2+ years of experience in conference marketing, event coordination, sponsorship management, graphic design, or a related role
- Experience creating print and digital marketing assets
- Proficiency in Adobe Creative Suite and/or Adobe Express
- Experience managing events or projects with overlapping timelines
- Ability to manage budgets, deadlines, logistics, and deliverables with limited day-to-day supervision
- Ability to work collaboratively with sales representatives and cross-functional teams in a remote environment
- Experience managing conferences and sponsorships from contracting through post-event reporting
- Experience negotiating sponsorship packages, vendor agreements, or association benefits
- Experience managing conference budgets and reconciling event expenses
- Experience with conference lead-capture platforms
- Familiarity with print-production requirements, booth graphics, signage, and exhibit vendors
- Experience working within established brand standards
- Experience in the PK12 education market or with education associations
- Ability to travel for events including conferences as needed
Benefits:
- Medical insurance
- Dental insurance
- Vision insurance
- HSA
- Employee stock purchasing program
- 401(k)
- Paid time off
- Holiday pay
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