Product and Services Marketing Manager
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Job Description
Product marketing manager shaping SaaS positioning, messaging, and go-to-market strategy for Arkance’s EMEA offerings. Driving market insight, sales enablement, and services portfolio growth.
Responsibilities:
- Conduct in-depth market analysis and competitive intelligence across the EMEA region
- Conduct customer interviews, collect feedback, and identify customer personas, Ideal Customer Profiles, pain points, and use cases
- Develop deep understanding of AEC, manufacturing, and infrastructure industries
- Define and maintain Ideal Customer Profiles and buyer/user personas
- Define positioning and value proposition
- Transform features into benefits and define messaging
- Contribute to offer structuring and packaging, including bundles and pricing
- Align Marketing, Services, and Sales teams on messaging
- Build and execute multichannel go-to-market plans with Services, Sales, and Marketing
- Support sales enablement with battle cards, success stories, sales training materials, and email templates
- Support brand and demand generation through messaging briefs, offering frameworks, and content for brochures, websites, campaigns, and webinars
- Promote products and services
- Define and monitor key metrics
- Manage feedback loops to refine the go-to-market approach
- Communicate results and insights internally to influence the roadmap
- Work with Services teams to evaluate, harmonise, and develop service offers aligned with market needs, technical insights, and partner ecosystems
- Continuously evolve the EMEA products and services portfolio
Requirements:
- Bachelor’s degree in Business, Marketing, Communication or related field
- 2 to 5 years of experience in Product Marketing in a SaaS environment
- Experience leading end-to-end positioning and go-to-market strategy
- Experience tailoring messaging to key customer segments and personas
- Experience enabling teams with a differentiating narrative
- Experience continuously refining messaging based on field feedback
- Mastery of HubSpot, Canva, WordPress, NetSuite, Airtable, Miro, internal communications tools, MS SharePoint, and Outlook
Benefits:
- Lead strategic marketing initiatives with real business impact
- Work with teams across Europe to help transform a locally-led marketing organisation into a global center of excellence
- Influence product positioning and go-to-market across European markets
- Collaborate cross-functionally and align key teams around a shared vision
- Impact the built environment through digital transformation in AEC, manufacturing, and infrastructure sectors
- Join a fast-growing, mission-driven organisation backed by Monnoyeur
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