Senior Retention Marketing Strategist
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Job Description
Senior strategist leading retention and lifecycle marketing for CrucialPoint’s DTC, CPG, and restaurant clients. Guiding multi-platform strategy, client presentations, and account pods.
Responsibilities:
- Own the retention strategy and roadmap for each account
- Lead client strategy calls and present plans, results and recommendations
- Turn audits and performance data into clear priorities
- Lead strategy across multiple platforms and ESPs
- Direct an account pod consisting of an account manager, marketing manager, designer, copywriter, and implementer
- Review work before it reaches the client
- Work inside CrucialPoint's processes and tools
- Use AI tools daily for analysis, planning, and reporting
Requirements:
- 7+ years in email, SMS and lifecycle marketing, with recent senior or lead experience
- Multi-platform experience across ESPs such as Klaviyo, Braze, Customer.io, Salesforce Marketing Cloud, and Iterable
- Experience leading strategy for several brands at once, agency side or in-house
- Comfortable presenting to founders and marketing leaders
- Follow a defined process well and help the team stick to it
- Already use AI tools in daily work
- Based in the US or Canada
- Availability during US business hours
Benefits:
- Contract, part-time to start, with room to grow
- Fully remote
- US business hours
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