Marketing Data Analytics Specialist
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Job Description
Marketing Data Analytics Specialist at Prosci focuses on creating actionable insights from complex data. Building reports across platforms for global marketing decision-making.
Responsibilities:
- Deliver monthly and quarterly Power BI dashboards for Leadership, Board, and Regional team.
- Analyze and report on campaign, channel, and funnel performance (enterprise vs. practitioner).
- Monitor data integrity between HubSpot and Salesforce; flag sync or attribution issues.
- Build, maintain, and iterate Power BI dashboards; write SQL queries to join data sources.
- Use SEMrush, Google Ads, and LinkedIn Ads to measure SEO rankings and campaign performance.
- Train regional marketers on dashboard use and interpretation.
Requirements:
- Bachelor’s degree in Marketing, Business, Data Science, or related field (or equivalent experience).
- 3–5+ years of direct marketing analytics / BI experience
- Proven track record building executive-level reporting in Power BI.
- Strong SQL skills and BI development experience.
- Demonstrated success building reporting in complex, cross-system environments.
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