Marketing Operations, Data Manager
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Job Description
Marketing operations manager building analytics, SEO, attribution, and ABM infrastructure. Advancing Cyclops’ stablecoin and crypto platform for payments companies.
Responsibilities:
- Build and maintain marketing analytics dashboards tracking pipeline contribution, CAC, LTV, conversion rates, campaign performance, and channel attribution
- Build a measurement framework for conference and event investments
- Measure cost per meeting, pipeline generated per event, sponsor ROI, and post-event attribution
- Evaluate which payments conferences deliver ROI
- Own selection, implementation, and integration of marketing tools
- Maintain CRM hygiene, marketing automation platform configuration, attribution modeling, and lead routing
- Own the data layer of organic search strategy, including keyword tracking, content performance, backlink analysis, technical SEO auditing, and ranking monitoring
- Monitor how search is evolving with AI and develop recommendations
- Monitor and measure Cyclops visibility in AI-generated search results such as Perplexity, ChatGPT, and Gemini
- Build a framework for tracking AI citation frequency and develop playbooks to improve visibility
- Own operations of marketing campaigns with clients and partners
- Build and maintain target account lists, monitor intent signals, and measure account-based marketing performance for payments infrastructure buyers
- Track competitor digital presence, search share, and content performance
- Produce regular competitive and market intelligence briefings for marketing and leadership
- Ensure marketing strategy and execution remain aligned with the mission and are delivered on time
- Help position Cyclops as the leading stablecoin solutions provider for payments companies
Requirements:
- Payments industry experience, ideally at a payments orchestrator, PSP, network, acquirer, PayFac, or a platform primarily serving payment companies
- Strong data and analytics skills
- Proficiency with Semrush, Google Analytics, HubSpot, and Excel
- Ability to build useful trackers
- SEO and AIO experience in a B2B context
- Experience owning keyword strategy, content performance tracking, technical SEO audits, and rank monitoring
- Understanding of evolving search results pages and ability to adapt strategy
- Experience owning or closely managing a marketing automation platform such as HubSpot, Marketo, Pardot, or equivalent
- Understanding of marketing automation platform and CRM integration
- Ability to build and defend a multi-touch attribution model
- Understanding of funnel stages and attribution modeling
- Project management discipline; ability to own multiple workstreams, hit deadlines, and communicate blockers early
- Strong written communication; ability to produce clear and direct documentation, briefings, and presentations
- Understanding of payments industry roles and terminology, including PSP, orchestrator, acquirer, PayFac, and ISO
- Understanding of the B2B payments conference ecosystem and event ROI measurement
- Experience with payments industry data such as transaction volume metrics, processing economics, or payments press and analyst terminology
- Understanding of credible digital presence for technical B2B payments buyers
- Ability to work in a fast-paced culture with a founder mindset and relentless execution
Benefits:
- Medical coverage
- Dental coverage
- Vision coverage
- Paid time off
- Company holidays
- Company-issued laptop
- Technology accessories
- Annual in-person full-team meetup
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