Marketing Project Coordinator
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Job Description
Marketing Project Coordinator executing Revinate email, SMS, advertising, analytics, and Canva content campaigns. Coordinating marketing workflows and optimizing performance for Propertyse.
Responsibilities:
- Act as the main executor and coordinator for new marketing initiatives.
- Build and deploy email marketing campaigns in Revinate, from list segmentation through send.
- Conduct SMS/MMS outreach for potential customers and advertisers.
- Manage database communications, including list segmentation and upkeep.
- Develop and implement email and text message marketing campaigns.
- Generate content, including using AI.
- Optimize advertising spend.
- Analyze and identify the Ideal Customer Profile (ICP).
- Set up and monitor advertising campaigns, measure performance, and recommend changes.
- Implement SEO.
- Set up and manage a comprehensive marketing and campaign calendar using ClickUp or similar project management tools.
- Manage assets, deadlines, and workflows for timely delivery of marketing materials.
- Automate campaign and communication workflows.
- Track, analyze, and report campaign performance using Revinate reporting, Google Analytics, and other tools.
- Monitor open/click rates, list growth, website traffic, and conversions.
- Use data insights to refine and optimize campaign strategies.
- Analyze data and use spreadsheets proficiently.
- Create and adapt marketing materials in Canva in alignment with company branding.
- Collaborate with external graphic designers for advanced design work.
Requirements:
- Strong marketing fundamentals with a proven track record coordinating a wide variety of marketing initiatives.
- A ferocious work ethic, sharp attention to detail, and the ability to work independently.
- Experience with Revinate, or a similar email/CRM marketing platform, is a strong plus.
- Hospitality industry experience is helpful, but not required.
- Basic graphic design skills using Canva, with the ability to collaborate with external designers as needed.
- Strong writing and content creation skills, with experience crafting engaging B2B content.
- Familiarity with project management tools like ClickUp, Asana, or Trello for managing campaign calendars and workflows.
- Comfort with AI tools for the purpose of automation and speed of generation.
- Proactive, self-motivated, and comfortable working with a high level of autonomy.
- English proficiency level of C1/C2.
- Must use own computer and have reliable internet.
Benefits:
- This is a remote role.
- You must use your own computer and have reliable internet.
- Training for all technology will be completed by the Propertyse Team.
- Communication will occur through Google Meet/virtual platform, email, and portal messaging.
- You must have an English proficiency level of C1/C2.
- This is a contract role that does not include benefits.
- Contracts are completed through Deel and payments are made through Deel in your preferred currency.
- Working hours will vary but are typically 9a-6p (with a break).
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