Middle Creative Producer
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Job Description
Creative Producer at appflame creating web2web advertising creatives focused on conversion and ROI. Collaborating with teams on creative strategies for Ukrainian products in the global market.
Responsibilities:
- Creating both video and static creatives for web2web funnels, focused on conversion and ROI.
- Writing briefs for motion/graphics designers and content creators (concept, copywriting, structure, references, materials).
- Approval of finished advertising creatives and UGC materials.
- Adapting advertising creatives for various advertising platforms and audience segments.
- Researching and analyzing creative strategies and tactics within the niche, including competitor analysis using various tools.
- Continuously developing hypotheses, generating ideas, and consistently monitoring market trends and best practices in the field.
- Assess the performance of advertising campaigns with the UA Manager and implement enhancements based on marketing and business metrics.
- Collaborate with the team on a daily basis to review acquisition results and marketing metrics, and contribute new ideas, approaches, and tools to achieve team objectives.
Requirements:
- 2+ years of experience in performance-oriented creative work - in a creative agency, in-house growth team, production studio, or social media performance role (web2web preferred).
- Understanding of key tasks in the field of Creative Performance Marketing.
- English skills at a level not lower than Upper Intermediate.
- Ability to quickly gather, organize, and present information, references, and content.
- Confident proficiency in the Google suite of tools.
- Strong analytical skills.
- Ability to set priorities and plan work effectively.
- Responsibility and consistency.
- Creativity and high-quality communication skills.
- Strong empathy and focus on important details.
- Proactive attitude.
- Open-mindedness and adaptability to change, allowing effective performance in a fast-paced environment.
- Understanding and analysis of key performance metrics and generating ideas for their improvement (will be an advantage).
- Experience with Jira, Dropbox, Tableau, Google Sheets, and AI tools (will be an advantage).
- Successful experience in creating creatives for the US market (will be an advantage).
- Experience working with niches such as Mental Health, Social Discovery, Dating, LGBTQ+ (will be an advantage).
Benefits:
- Involvement in the development of Ukrainian products that compete with the world's best market players.
- The opportunity to implement your ideas rather than being a cog in the system.
- Meaningful and useful products created to serve a specific purpose rather than make money for shareholders.
- Be around like-minded people who work on results.
- Work with the global market and a huge audience.
- Direct contact with Snapchat, Meta, Google, Apple, and access to their best practices.
- Well-established processes and great opportunities to growth within the company.
- Transparent evaluation of work based on personal performance indicators.
- Great benefits package and fair compensation.
- We provide all you need for your talents to be fully revealed.
- We are loyal to our people. Our loyalty doesn't fade at the end of the working day.
- We do not leave our people alone with their problems, neither professional nor personal.
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