National Account Director
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Job Description
National Account Director growing PRX’s podcast and broadcast advertising revenue. Developing campaigns, winning national accounts, and expanding advertiser and agency relationships.
Responsibilities:
- Develop business for large-scale national podcast and broadcast campaigns
- Sell campaigns to direct marketers and digital advertising agencies
- Achieve budgeted revenue growth and establish meaningful client relationships and accounts
- Sell to new accounts and service established clients
- Educate prospects on advertising benefits within the PRX/Radiotopia Portfolio
- Understand digital, audio, programmatic, advertising, and marketing tactics
- Develop unique campaigns focused on solving client needs
- Direct campaign activation and creative production processes
- Deliver outstanding customer service to advertisers and agency clients
- Prepare key data points for client meetings and media and strategic recommendations
- Field client questions throughout the sales cycle
- Partner with Client Success Manager, Sales Operations, and cross-functional teams to manage campaign performance
- Identify and close incremental revenue opportunities and ensure client success
- Review findings and recommendations to drive repeat business, renewals, and new business
- Prospect for new business through presentations, conference calls, and web meetings
- Cultivate existing relationships and generate new business
- Track and document sales activity in CRM software
- Evaluate client needs and develop broadcast and podcast portfolio solutions
- Identify emerging trends and opportunities and maintain competitive insight
- Build comprehensive recommendations and proposals
- Communicate with and influence internal and external stakeholders
- Prepare and submit sales and financial reports
- Prepare sales projections, weekly reports, strategies, plans, and goals
- Develop and process account correspondence and paperwork
- Monitor market conditions, industry information, pricing trends, and media sales
- Perform collections activities
- Travel as needed for client meetings and industry events
Requirements:
- Bachelor’s degree, preferably in Sales, Advertising, Marketing, or Business
- Minimum of 4+ years’ experience in digital media, implementation planning and/or buying
- Strong industry knowledge and desire to grow within the industry
- Ability to translate client requests into recommendations meeting business objectives
- Ability to craft impactful sales rationale stories using data and research
- Excellent verbal, written, and presentation skills
- Ability to work in a fast-paced, deadline- and detail-oriented environment
- Highly organized, focused multitasker with strong attention to detail
- Ability to work independently within a team-focused organization
- Excellent dexterity in Excel and PowerPoint
- Experience with CRM systems, programmatic platforms, ad servers, and other digital media ad tech
- Prospecting and new business development experience
- Relationship management and CRM documentation experience
- Ability to evaluate client needs and develop broadcast and podcast portfolio solutions
- Ability to build comprehensive recommendations and proposals
- Exceptional selling, presentation, negotiation, and closing skills
- Cross-functional collaboration experience with senior leadership and sales support teams
- Willingness to travel as needed for client meetings and industry events
- Strong writing skills and ability to overcome objections
- Proven success selling digital media, ideally digital audio/podcasts
- Knowledge of planning, forecasting, and account strategy
- Understanding of advertising agency departments, digital media, and marketing
- Ability to establish objectives and goals and be accountable for results
- Ability to achieve or exceed multiple sales goals and productivity targets
- Excellent leadership abilities, professional demeanor, flexibility, creativity, and attention to detail
Benefits:
- Medical, dental, and vision benefits
- Group term life insurance
- Short-term and long-term disability income replacement coverage
- Savings accounts for uncovered medical expenses and related costs
- Benefits available on the first day of employment
- 403(b) retirement plan
- Employer contributions up to 4% after 6 months of employment
- Performance-based commission
- Additional earning potential for exceeding sales goals
- Inclusive hiring process and commitment to welcoming applicants of all backgrounds
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