Pathology Account Manager
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Job Description
Pathology Account Marketing Manager responsible for executing account-based marketing strategies for corporate accounts. Leading collaborations to enhance brand awareness and drive physician engagement within oncology diagnostics.
Responsibilities:
- Develop and execute account-based marketing strategies tailored to the specific needs of high-value corporate accounts.
- Partner with our internal Precision Medicine Initiative team to better understand their business objectives, challenges and long-term goals.
- Align all marketing initiatives with sales goals to directly support the sales pipeline and revenue targets for key accounts.
- Collaborate with local commercial teams to drive the uptake of product offerings within the corporate account portfolio.
- Contribute to defining and achieving key growth targets (volume, revenue) for the product line and partnership with sales and leadership.
- Create custom marketing content such as case studies, presentations, white papers, webinars to address the specific needs of clients.
- Produce targeted sales enablement tools - including customized sales decks, one-pagers, brochures and battle - to help account teams deliver tailored messaging.
- Manage internal and external communications to ensure consistent messaging and branding across all materials.
- Design and implement multi-channel campaigns that are highly targeted to key accounts and stakeholders.
- Track and analyze marketing campaign effectiveness, product adoption metrics, and market feedback to inform continuous improvement.
- Apply data-driven insights to refine targeting, messaging, and resource allocation.
Requirements:
- Bachelor's degree in Marketing, Business, or related field.
- 3+ years of experience in marketing within the life sciences industry, with at least 1-2 years in oncology diagnostics or molecular testing.
- Proven expertise with laboratory-developed tests (LDTs) and oncology market dynamics.
- Demonstrated ability to translate complex scientific data into clear, compelling marketing content.
- Exceptional project management, cross-functional leadership, and communication skills.
- Proficiency in Microsoft Office Suite, specifically Word, Excel, Outlook, and a general understanding of business-related internet tools.
- Pathology marketing experience preferred.
Benefits:
- Individual must successfully complete pre-employment process, which includes criminal background check, drug screening, credit check (applicable for certain positions) and reference verification.
- This position requires periodic travel and some evenings, weekends and/or holidays.
- Training: All job specific, safety, and compliance training are assigned based on the job functions associated with this employee.
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