PR & Social Media Strategist
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Job Description
PR & Social Media Strategist at Instructional Empowerment focusing on K-12 schools. Building visibility through grassroots campaigns and engaging local media.
Responsibilities:
- Personally write press materials, media pitches, blog content, and social copy built around customer and implementer stories
- Conduct customer interviews and turn them into authentic testimonials and short case studies
- Build relationships with local and regional publications — district newsletters, local news, education trade press, and community outlets
- Pitch and secure customer-centered stories, interviews, and podcast placements
- Proactively secure backlinks and website links back to Instructional Empowerment through guest posts, partner mentions, and district relationships
- Design and drive a social media advocacy strategy for customers and implementers
- Build and maintain a repeatable outreach pipeline, tracking placements, links, and relationships across every business unit
- Report quick-win results on a regular cadence and keep an organized, visible system of progress
- Partner closely with Product Marketing Managers and the Social Media Specialist
Requirements:
- K-12 fluency, required
- Several years of relevant PR, communications, or advocacy experience
- Concrete, specific examples of past work: helping a company start a movement, activating brand advocates, or running a successful grassroots campaign for a product
- An exceptional writer who can produce accurate, polished copy quickly and in volume
- Demonstrated success building relationships with local or regional media, districts, or partners for coverage and links
- Highly organized and detail-oriented
- Entrepreneurial and process-minded, able to build and run a repeatable outreach pipeline solo
- High energy and fast-moving, with a bias toward quick, visible wins over slow-building national campaigns
Benefits:
- Multiple medical plan options, including a 100% employer-paid health plan
- HSA and FSA options available to save for medical expenses, with employer-funded HSA contributions for those participating in eligible healthcare plans
- Company-paid dental, vision, life, STD, and LTD coverage
- 15 days of PTO available in your first year of employment
- 8 paid holidays, plus 2 floating holidays
- 401(k) with a 4% company match
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