Principal 2D Artist
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Job Description
Principal 2D Artist leading and defining 2D art direction and visual quality in game development. Collaborating with teams to create high-quality game assets and enhance player experiences.
Responsibilities:
- Lead and define the overall 2D art direction and visual quality bar for the game.
- Create the right and high-quality 2D game assets (characters, environments, props) that serve as benchmarks for the team.
- Drive strong "right design" thinking to improve clarity, usability, and player experience.
- Guide and elevate the team's output through feedback, art direction, and best practices.
- Use AI and relevant tools to accelerate ideation, iteration, and production.
- Collaborate closely with product, and engineering to ensure visuals support gameplay and user experience.
- Establish and refine art pipelines, workflows, and standards to improve efficiency and scalability.
- Iterate quickly based on feedback, with strong ownership over visual quality and delivery.
Requirements:
- At least 6 years of experience in 2D art or illustration, with a proven ability to deliver high-quality visuals and guide team output.
- Strong understanding of composition, hierarchy, composition and readability.
- Strong design thinking with the ability to create "right design" that improves clarity and player experience.
- Deep understanding of target audiences and player behaviour, with the ability to drive design decisions that align with user needs.
- Deep understanding of the casual game market and player preferences.
- Ability to mentor and guide other artists, with strong ownership and execution.
- Hands-on ability to produce top-quality assets and lead by example.
- Experience with game art pipelines, asset integration, and cross-functional collaboration.
- Proficient in using AI tools to enhance ideation, iteration speed, and production efficiency.
Benefits:
- Supportive Learning Environment.
- Well-being and Personal Growth.
- Impactful Work in a Growing Industry.
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