Product Manager – Content & Partnerships
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Job Description
Product Manager leading caregiver content strategy and partnerships at Ceresti, enhancing caregiver experience in dementia care. Focus on personalized, engaging content and strategic partnerships.
Responsibilities:
- Own the product vision and roadmap for caregiver-facing content and care partnerships
- Translate company goals around caregiver outcomes, engagement, and clinical quality into clear, prioritized product initiatives
- Set the content strategy: what we build, how it is sequenced, and how it ladders up to caregiver outcomes and business goals
- Identify and prioritize opportunities to apply AI and personalization to deliver the right content to the right caregiver at the right moment
- Balance near-term execution with long-term thinking to support a continuously improving content and partner offering
- Own the content roadmap: decide what content gets created, refreshed, or retired based on caregiver needs, engagement data, and clinical priorities
- Oversee content production end-to-end, partnering with clinical, coaching, and content production teams to ensure quality, accuracy, and timeliness
- Define the standards for what “highly engaging” looks like across formats, and continuously raise the bar
- Ensure content renders correctly and feels native across iOS, Android, smartphones, and tablets, working closely with engineering as needed
- Build personalized care plans that translate each family’s situation into an actionable plan supported by the right content and resources at the right time
- Package content into customizable programs that flex to different caregiver journeys, diagnoses, stages, and preferences
- Use AI and data-driven personalization to tailor the content experience while maintaining empathy and trust
- Continuously measure and improve how personalization drives engagement, knowledge gain, and caregiver confidence
- Identify, evaluate, and prioritize high-potential partnerships that meaningfully extend Ceresti’s offering and improve the caregiver experience
- Own partner relationships from sourcing through integration, ensuring partnerships ladder back to a coherent caregiver experience
- Partner with legal, clinical, operations, and engineering teams to scope integrations and launch new partnerships
- Continuously evaluate the partner portfolio and prune or expand based on caregiver value and strategic fit
- Define clear product requirements, user stories, and acceptance criteria to support efficient delivery by engineering and content teams
- Work closely with engineering and design to scope, prioritize, and ship features that bring the content and partner roadmap to life
- Use modern AI tools to accelerate product discovery, prototyping, requirements generation, and iteration while maintaining high standards for clarity, quality, and usability
- Be hands-on and scrappy. Unblock teams, clarify decisions, and drive momentum when things get ambiguous
- Collaborate deeply with clinical, coaching, operations, engineering, and design teams to ensure content and partner experiences align with real-world caregiver needs
- Partner with data and analytics teams to define content, engagement, and personalization metrics, review insights, and incorporate learnings into product decisions
- Communicate product plans, tradeoffs, and progress clearly to stakeholders and leadership
- Define, track, and own key content engagement, personalization, and partner-impact metrics
- Use qualitative caregiver feedback, data analysis, and experimentation to inform decisions and iterate quickly
- Contribute to improving product management practices, tools, and processes within the Product team.
Requirements:
- BS/BA degree or higher
- 3+ years of experience as a Product Manager or equivalent
- Experience building content-driven products, content management systems, or personalization systems
- Experience overseeing content production, content strategy, or curated programs is a strong plus
- Experience sourcing, evaluating, or integrating third-party partners is a plus
- Experience shipping mobile experiences across iOS and Android, including phones and tablets, is a plus
- Strong track record of working cross-functionally with engineering, design, clinical, and non-technical stakeholders
- Experience translating user needs and business goals into shipped product features and user experiences
- Comfort working in fast-paced, ambiguous environments where scrappiness and ownership are required
- Experience in healthcare or caregiving is a strong plus.
Benefits:
- Competitive salary and benefits package
- Opportunities for professional growth and development
- Collaborative and dynamic work environment
- Flexible work arrangements and remote work options
- Access to cutting-edge technologies and tools
- Opportunity to work with and shape the use of emerging AI technologies in a mission-driven healthcare environment.
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