Regional Dealer Development Manager – Scotland, Northern Ireland
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Job Description
Regional Dealer Development Manager expanding Geely Auto UK’s electric vehicle dealer and service network. Managing dealer prospecting, onboarding, compliance, performance, and regional franchise activities.
Responsibilities:
- Support the growth and ongoing management of Geely Auto UK’s developing dealer and service network
- Prospect and evaluate new or existing dealer partners in line with the ideal network plan, growth strategy, partner requirements, and brand standards
- Coordinate franchise application documentation and submit applications for committee approval
- Lead cross-functional onboarding of new dealers from franchise approval through site launch
- Ensure dealer compliance with brand standards and support implementation of the new Corporate Identity
- Manage franchising activities, including appointments, ownership changes, relocations, and terminations
- Collaborate with Regional Dealer Development Managers and the central Network Development team across the UK
- Maintain reporting on network status, dealer performance, onboarding progress, and site development pipeline
- Conduct regular dealer meetings and report performance against scorecard KPIs
- Set improvement objectives and support dealers in achieving them with other Geely Auto UK functional teams
- Monitor and maintain dealer P&L performance
- Support sales targeting with the Regional Sales Manager
Requirements:
- Bachelor’s degree or above, or equivalent professional experience
- Minimum 5 years of relevant automotive experience
- Deep understanding of the regional dealer development function
- Existing strong relationships with dealers within the assigned geography
- Candidates based in Scotland and Northern Ireland are encouraged to apply
- Ability to work in a field-based position
- Ability to prospect and evaluate dealer partners
- Experience managing franchise applications, dealer onboarding, brand standards, franchising activities, dealer performance, and site development
- Ability to monitor dealer P&L performance and support sales targeting
Benefits:
- 25 days annual leave + bank holidays
- Company Bonus and Pension scheme
- Geely ECOS scheme
- Car allowance
- Private Medical Insurance
- x6 Life assurance
- Enhanced Maternity and Paternity Pay
- Medicash
- Bike2work scheme
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