Sales Development Representative
Posted 1ds ago
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Job Description
Sales Development Representative building qualified K-12 pipeline for PowerSchool’s cloud-based education software. Conducting multichannel outreach, qualifying leads, and creating sales opportunities.
Responsibilities:
- Convert inbound leads and/or run daily outbound outreach via phone, email, social, and events to book meetings with targeted K-12 decision-makers
- Keep CRM and other sales systems’ data accurate and up to date, including contact information, activity logs, and notes
- Conduct discovery conversations tailored to each persona and capture key information using the MEDDPICC framework
- Qualify leads and create Sales Qualified Opportunities (SQOs) with clear context, next steps, and evidence
- Ensure each SQO meets agreed criteria and is accepted by an Account Executive on the Sales team
- Personalize outreach using district-level research, local initiatives, and role-specific value messaging
- Test outreach approaches and share insights
- Join regular coaching sessions on call quality, objection handling, discovery skills, and outreach strategies
- Stay current on product updates and new features to communicate value to prospects
- Travel occasionally up to 10% for team summits and other high-priority events
- Meet or exceed monthly activity, meeting, and SQO targets
- Maintain CRM hygiene, including required fields and MEDDPICC-based notes
Requirements:
- Proven comfort with high-volume outbound and cold outreach across phone, email, and social media, as well as comfort with inbound lead management
- Passion for K-12 outcomes and interest in learning public-sector purchasing basics
- Consistent activity discipline and time management to hit goals
- Coachable mindset with persistence, curiosity, and the ability to follow qualification scripts while learning to tailor discovery
- Clear written and oral communication that can personalize value to district and buyer context
- Working knowledge of Salesforce, or comparable CRM with accurate data entry and task management
- 2+ years sales, lead generation, customer service, business development, or equivalent education with strong communication and organization skills
- Bachelor’s degree preferred, but not required
- Familiarity with persona-based messaging and capturing MEDDPICC data in CRM to support AE stage exits
- Experience creating pipeline for SaaS in K-12 or public sector, including basic RFP awareness
- Proficiency with modern prospecting tools such as Salesloft, Gong, and LinkedIn Sales Navigator
- Track record of exceeding meeting and sales-qualified opportunity targets and improving conversion rates through testing and iteration
Benefits:
- Comprehensive Insurance Coverage (including Medical, Dental, Vision, Pharmacy benefits, Life Insurance and AD&D)
- Flexible Spending Accounts and Health Savings Accounts
- Short-Term Disability and Long-Term Disability
- Comprehensive 401(k) plan
- Generous Parental Leave
- Unrestricted paid time off (known as Discretionary Time Off - DTO)
- Wellness Program, including ClassPass & Employee Assistance Program
- Tuition Reimbursement
- Optional Benefits: Pet Insurance, Identity Theft Protection, Student Debt Repayment Program and Prepaid Legal coverage
- Applicable commission
















