Senior Manager, Market Research
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Job Description
Senior Manager of Market Research for RKD Group, managing survey projects and data analysis for nonprofit organizations. Responsible for strategic insights and effective engagement strategies.
Responsibilities:
- Design and manage end-to-end analytics and survey research projects in support of client strategy, messaging, segmentation, and experience design
- Develop clear, respondent-friendly questionnaires that support both exploratory and experimental designs
- Program surveys, including advanced logic
- Manage survey fielding and panel partners, ensuring precise representation of the target audience
- Collaborate with internal teams and clients to align objectives with methodologies
- Analyze quantitative results using descriptive and inferential statistics (e.g., t-tests, ANOVA, regression, chi-square)
- Conduct and interpret within-subjects and between-subjects analyses for the concise and clear communication of segment summaries
- Follow established protocols for fielding and analysis to ensure precision, consistency, and repeatability
- Use SPSS or other tools for data preparation, recoding, and analysis, including statistical testing
- Present findings to clients and teams through visual, narrative reports tailored to nonprofit stakeholders—highlighting implications for fundraising, marketing, and donor experience
Requirements:
- Bachelor’s degree required; Master’s in social science, marketing research, or applied statistics preferred
- 5+ years of experience in survey research, ideally in an agency or nonprofit context
- Proficiency in survey platforms such as Qualtrics, SurveyMonkey, or Alchemer
- Advanced user of SPSS for data analysis and reporting
- Working knowledge of within- vs. between-subjects designs, including repeated measures and experimental frameworks
- Strong attention to detail, project management, and the ability to juggle multiple timelines
- Experience presenting findings to non-technical audiences and collaborating across disciplines
Benefits:
- Health insurance
- Retirement plans
- Paid time off
- Flexible work arrangements
- Professional development
- Competitive compensation
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