Senior Manager – Retail Media, Merchandising
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Job Description
Senior Manager in charge of Amazon Media & Merchandising strategies at Kraft Heinz. Driving eCommerce growth through integrating media and merchandising for measurable sales impact.
Responsibilities:
- Lead the development and execution of full-funnel Amazon media strategy, including Sponsored Ads, DSP, and emerging ad formats to drive incremental sales and share growth
- Own the integration of media and merchandising strategies, ensuring alignment between traffic-driving tactics and conversion-driving digital shelf execution
- Partner closely with Sales, Brand, and Agency teams to translate business objectives into data-driven media and content plans
- Optimize media investment through rigorous performance analysis, including ROAS, incrementality, halo impact, and new-to-brand metrics
- Drive continuous improvement of Amazon PDPs and across Amazon’s digital placements in partnership with Digital Shelf, including content, imagery, A+ content, and SEO to maximize conversion
- Connect marketing & merchandising plans to promotional and tentpole event strategies (e.g., Prime Day, key seasonal moments)
- Establish forecasting frameworks that connect media investment to sales outcomes, improving predictability and investment efficiency
- Identify and scale test-and-learn & learning agenda opportunities across media channels, creative, audience targeting, and retail readiness (e.g., ABVP, AMC)
- Build and institutionalize best practices, playbooks, and capabilities across Amazon media and digital shelf management
- Manage agency partners (e.g., creative, retail) and vendors, ensuring high-quality execution, innovation, and accountability against KPIs
Requirements:
- 7+ years of experience in eCommerce, digital media, or performance marketing, with a strong preference for Amazon-specific experience
- Deep expertise in Amazon advertising ecosystem (Sponsored Products, Sponsored Brands, DSP) and retail search optimization
- Proven ability to connect media investment to business outcomes, including experience with attribution models, incrementality testing, and ROI analysis
- Strong understanding of digital shelf fundamentals, including PDP optimization, SEO, content strategy, and conversion drivers
- Demonstrated success managing cross-functional teams and influencing without direct authority across Sales, Brand, and external partners
- Advanced analytical skills with experience leveraging tools such as Amazon Marketing Cloud, retail analytics platforms, and media reporting dashboards
- Experience managing and optimizing multi-million-dollar media budgets with a focus on efficiency and growth
- Strong strategic thinking combined with hands-on execution capability in a fast-paced environment
- Excellent communication skills, with the ability to translate complex data into clear business insights and recommendations
- Experience building capabilities, processes, and ways of working that scale across an organization
- Ability to tie retailer analytics to retailer media analytics (i.e. understanding of KPM, Scintilla and how they can be used to link sales and media performance)
Benefits:
- Coverage for employees (and their eligible dependents) through affordable access to healthcare
- Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents
- Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families
- You’ll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors
- Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments
- Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training
- Emotional – Employee Assistance Program , Wellbeing Programs, Family Support Programs
- Financial – 401k, Life, Accidental Death & Dismemberment, Disability
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