Senior Manager, Retail Media
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Job Description
Senior Manager leading Amazon Advertising strategy for Galderma’s consumer brands, optimizing performance and managing an eight-figure media budget. Collaborate across teams for integrated retail media strategies.
Responsibilities:
- Own lower funnel Amazon Advertising strategy across Sponsored Ads, DSP, AMC, and ABVP
- Develop and lead annual and multi-year retail media strategies aligned to brand and commercial goals
- Manage and optimize an eight-figure budget to balance growth, efficiency, and margin
- Lead agency partners on planning, execution, creative, and performance management
- Partner with Brand, Marketing, and Sales to ensure aligned and integrated activation plans
- Drive compelling digital storytelling and customer journeys that increase conversion and brand presence
- Leverage AMC for audience development, attribution, and path-to-purchase insights
- Utilize ABVP and advanced tools to drive visibility, engagement, and incremental sales
- Apply performance analytics and marketing mix modeling to optimize investment decisions
- Translate upper-funnel strategies into high-performing lower-funnel retail media plans
- Identify test-and-learn opportunities and build long-term Amazon media capabilities
- Align media strategy with assortment, pricing, promotions, and inventory priorities
- Deliver clear performance updates and strategic recommendations to senior leadership
- Support integrated business planning tied to growth and profitability targets
- Build dashboards and reporting frameworks to track and optimize performance
- Monitor KPIs including ROAS, ACOS, conversion, traffic, and incremental sales
- Translate complex data into actionable insights that improve outcomes
- Manage agency relationships and hold partners accountable to KPIs and timelines
- Oversee external vendors supporting execution, data, and analytics
- Evaluate new Amazon and third-party solutions to advance capabilities
Requirements:
- Bachelor’s degree required; MBA preferred
- 8+ years in Amazon Advertising
- Proven success managing large-scale (eight-figure) media budgets
- Deep expertise in Sponsored Ads, DSP, AMC, and ABVP
- Strong experience in attribution, analytics, and marketing mix modeling
- Demonstrated ability to influence cross-functional teams and manage agencies
- Strong strategic thinking, communication, and executive presentation skills
- Highly analytical, results-driven, and comfortable in a fast-paced environment
Benefits:
- Health insurance
- 401(k) plan with employer match
- Generous paid time off policy
- Hybrid work schedules
- Annual short-term incentive program based on corporate and individual performance
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