Senior Manager, Retailer Media Measurement
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Job Description
Sr. Manager focused on Retail Media Measurement at Kraft Heinz. Driving insights through data and analytics partnerships to enhance media strategies and business performance.
Responsibilities:
- Commercial mix analytics (MMM); quarterly insight generation/advisory, modeling partner, data input management & scaling, management of additional supplemental deep dive analysis
- Retail media measurement capabilities, analytics & incrementality; partnering with Retail Media Networks & Media Agency to advance capabilities and measurement methodologies, governing internal selection of key KPIs, analyzing returns, etc.
- Retail media agency reporting & benchmark development; partnering with retail media agency to determine learning agenda, key measurement principles & identifying benchmarks tied to business KPIs
- Annual learning agenda aligned to business KPIs; running analysis and determining key optimizations/actions for the business, storytelling and sharing with stakeholders (e.g., BUs)
- Consult/advisor to key customer accounts; performance reviews, testing plans, measurement roadmaps, etc. across key retailers like Target, Kroger, Walmart, Amazon, etc.
- Identifying and owning capability partnerships for media measurement (e.g., SOV for RMN display partner, vetting incremental measurement solutions)
- Ownership of evolving retailer media measurement solutions (e.g., clean room strategy and execution)
- Partner with internal teams to connect Retail Media Measurement, Performance, & Insights to broader business (i.e. Data & Analytics, Data Science, Marketing Analytics)
Requirements:
- 7+ years experience utilizing any combination of advanced and predictive analytics, marketing analytics, and analytic techniques for marketing, media, customer and business application
- 7+ years experience with large datasets to deliver marketing and business strategy; marketing mix modeling experience preferred
- 5-7 years experience with performance media data (retail media data experience preferred)
- 5-7 years experience collaborating and project managing across functions and varied levels of leadership to capture perspectives and leverage internal knowledge and deliver insights/action oriented solutions
- Demonstrates ability to innovate and enhance processes or strategies through the utilization of technology and knowledge advancement; aware of industry best practices and capability enhancement
- Ability to apply marketing and commercial intelligence concepts for business success
- Ability to tie retailer analytics to retailer media analytics (i.e. understanding of Amazon Marketing Cloud, Scintilla and how they can be used to link sales and media performance)
Benefits:
- Coverage for employees (and their eligible dependents) through affordable access to healthcare
- Protection and saving for the future, we offer plans tailored to meet you and your family’s needs
- Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families
- Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments
- Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training
- Emotional – Employee Assistance Program , Wellbeing Programs, Family Support Programs
- Financial – 401k, Life, Accidental Death & Dismemberment, Disability
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