Senior Marketing Manager, Therapy Awareness – Field Marketing
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Job Description
Senior Marketing Manager leading the strategy and execution of therapy awareness and marketing initiatives. Driving adoption and growth of Saluda’s therapy portfolio in the medical device sector.
Responsibilities:
- Lead the development and execution of comprehensive therapy awareness programs that build understanding, consideration, and demand for Saluda’s therapy across targeted clinical audiences
- Translate clinical data, health economic evidence, and patient outcomes into clear, compliant messaging and educational programs
- Partner with Clinical, Medical Affairs, and Health Economics teams to ensure accurate and compelling disease state education
- Develop multi‑channel awareness campaigns (live events, peer‑to‑peer education, digital tools, and analytics‑driven engagement)
- Design and execute scalable field marketing programs that support sales objectives across regions and launch phases
- Serve as the primary marketing partner to the field sales organization, ensuring alignment to priorities and consistent execution
- Develop field‑deployable tools and programs including regional meeting content, speaker programs, workshops, and local engagement initiatives
- Establish feedback loops with sales leadership and field teams to continuously optimize programs and materials
- Define success metrics and KPIs for therapy awareness and field marketing programs
- Analyze performance data to assess impact, identify insights, and refine strategy
- Manage budgets effectively, ensuring high ROI and resource optimization
Requirements:
- Bachelor’s degree required; MBA or advanced degree preferred
- 7+ years of marketing experience in medical devices, pharmaceuticals, or healthcare technology
- Proven experience leading therapy or disease-state awareness initiatives
- Strong background in field marketing, sales enablement, and commercial execution
- Experience supporting product launches and growth‑stage commercialization
- Demonstrated ability to work cross‑functionally in a regulated environment
Benefits:
- Saluda Medical embraces diversity and equal opportunity.
- We are committed to building a team representative of a variety of backgrounds, perspectives, and skills.
- We believe people are the source of our inspiration and innovation.
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