Senior MSP Partnerships Specialist
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Job Description
MSP partnerships manager building HighLevel’s go-to-market motion within the managed service provider ecosystem. Developing relationships, validating market fit, and creating a scalable growth playbook.
Responsibilities:
- Build and activate an initial pipeline of MSP relationships
- Identify and segment MSP profiles and refine the ideal customer/partner profile
- Own the MSP relationship lifecycle from outreach and discovery through onboarding, activation, revenue generation, retention, and expansion
- Conduct conversations with MSP owners and leaders to test positioning, uncover needs, understand objections, and identify gaps
- Develop and validate HighLevel's MSP value proposition
- Partner with Affiliate Programs, Product Marketing, Enablement, Marketplace, Product, and other internal teams on messaging, onboarding, enablement, and infrastructure
- Learn HighLevel's affiliate ecosystem and connect affiliate-led growth strategies with the MSP business model
- Build and improve the MSP go-to-market playbook using market feedback, experiments, performance data, wins, and losses
- Identify ecosystem applications and integrations that strengthen HighLevel's MSP value proposition and create revenue opportunities
- Develop lighthouse MSP relationships for validation, feedback, advocacy, case studies, and expansion
- Track pipeline, activation, revenue performance, market feedback, and key learnings; provide investment recommendations
- Operate with a test-learn-adjust-scale approach while maintaining cross-functional alignment
- Represent HighLevel at approximately 1–2 relevant MSP industry events per quarter
Requirements:
- Established and active network of relationships with MSP owners, executives, and business leaders
- Deep understanding of the MSP ecosystem, including MSP operations, service monetization, recurring revenue, technology evaluation, and vendor decisions
- Demonstrated experience building pipeline and developing new business relationships
- Strong builder mentality and experience in fast-moving, high-growth, startup, or zero-to-one environments
- Ability to operate without a fully established playbook and create one through execution and experimentation
- Strong commercial instincts and ability to turn market feedback into actionable GTM recommendations
- Curiosity about affiliate-led growth and willingness to learn HighLevel's affiliate ecosystem
- Excellent communication and stakeholder influence skills
- Ability to work cross-functionally across Affiliate Programs, Marketing, Product Marketing, Enablement, Product, and Marketplace teams
- Ability to analyze relationship performance, pipeline, activation, and revenue data
- Willingness and ability to travel approximately 1–2 times per quarter
- 5+ years of relevant experience in the MSP ecosystem, MSP-focused technology, SaaS partnerships, channel development, business development, or related roles
- Familiarity with SaaS platforms, APIs, integrations, and technical ecosystem concepts preferred
- Experience with vertical SaaS, platform ecosystems, or product-led growth environments preferred
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