Senior Product Marketing Manager, CDP & Data Connectivity
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Senior Product Marketing Manager for CDP & Data Connectivity at Alteryx. Driving product marketing strategy for data access solutions in a B2B SaaS environment.
Responsibilities:
- Own the end-to-end product marketing strategy for Live Query and Alteryx’s core data connectivity capabilities
- Develop persona-specific narratives for IT architects, data engineers, and CDAO organizations
- Partner with Product Management to shape the data connectivity roadmap narrative
- Build launch plans, enablement materials, and customer content for new connectivity capabilities
- Monitor the competitive landscape across data connectivity, ELT/ETL, and cloud data integration
- Define and maintain the positioning and messaging framework for Alteryx’s OCR Tools and Intel Suite
- Develop use-case-driven content—including demos, solution briefs, and customer stories
- Partner with Solutions PMM to develop vertical-specific messaging and content
- Own the go-to-market strategy for Alteryx’s Data Products and Connect capabilities
- Develop messaging that resonates with both data producers and data consumers
- Identify customer champions and develop case studies that showcase how Data Products and Connect have transformed enterprise data accessibility and analytical productivity
- Maintain a deep, current understanding of the cloud data platform and data integration competitive landscape.
Requirements:
- 6+ years of product marketing experience in a B2B SaaS environment
- Strong understanding of the cloud data ecosystem—including Snowflake, Databricks, Google Cloud, AWS, and Azure
- Proven ability to develop messaging and positioning for technical products targeting IT architects, data engineers, and CDAO personas
- Exceptional storytelling skills—able to translate complex data connectivity concepts into clear, business-relevant narratives
- Experience working cross-functionally with Product Management, Solutions Marketing, Partner teams, Sales, and Customer Success in a fast-paced environment
- Track record of building and maintaining effective cross-team alignment on shared product narratives and go-to-market programs
- Comfortable working with product analytics, pipeline data, and campaign metrics to measure impact and guide strategy
- Curiosity and depth of knowledge about modern data architectures, AI-ready data pipelines, and the evolving role of data connectivity in enterprise AI initiatives.
Benefits:
- Medical, dental, and vision coverage
- 401(k) with company match
- Paid parental leave, caregiver leave, and flexible time off
- Mental health support and wellness reimbursement
- Career development and education assistance
Similar Jobs
Data Scientist – Traditional and Generative AI
Data Scientist developing, deploying, and scaling AI solutions for the American Red Cross, leveraging advanced analytics and collaborative problem-solving across cross-functional teams.
Product Manager, Data Center
Product Manager responsible for building product portfolio for North American data center market. Collaborating with global teams on product development and market strategies.
Senior Data Scientist
Senior Data Scientist developing and validating analytical and predictive models for business initiatives at Rox Partner. Collaborating with cross-functional teams to drive insights from large datasets.
Senior Data Scientist – Credit
Senior Data Scientist at Asaas developing and operationalizing machine learning models in credit area. Collaborating with advanced metrics and analyses for impactful business solutions.
Lead Tax Data Specialist
Tax Data Specialist Lead ensuring payroll tax service support and assistance to the team. Collaborating with internal teams to manage queue and resolve cases efficiently.
Senior Sales Manager – Data Centers
Sr Sales Manager for Data Centers at GE Vernova driving business growth and managing key client accounts in the Data Centre market. Focused on sales of power solutions and custom strategies.
Senior Sales Manager – Data Centers
Sales Manager driving business growth in the Data Centre industry at GE Vernova. Focusing on Data Center projects and leading key client account management across multiple states.
Data Product Manager, Supply Chain
Data Product Manager at Grupo Boticário developing data products for Supply Chain. Leading alignment and ideation with squads, stakeholders, and users.
Lead Data Scientist
Lead Data Scientist developing AI and Machine Learning solutions for Hyatt Hotels. Collaborating with cross-functional teams to optimize guest, colleague, and operational experiences.
Lead Data Scientist
Technical leader for Cisco's AutoQuote team, driving AI strategy and engineering direction. Leading complex technical initiatives in a cloud-native environment.
Mid-level Data Scientist
Data Scientist handling complex business needs and crafting predictive solutions at Reply, an Italian IT multinational. Driving innovations in data culture across various fields.
Data Manager – Clinical Trials
Data Manager for Clinical Trials at PSI managing clinical and medical data across multiple projects. Ensuring database set-up, entry, validation, and training of project teams and site staff.
Head of Data
Head of Data leading the company's data function for an AI-powered financial wellness platform. Building and managing a data team while implementing AI for enhanced decision-making.
Head of Data
Head of Data leading and building the data function for a fintech company using AI and data analysis. Establishing analytics, governance, and improving AI-enabled capabilities with strategic business impact.
Head of Data
Head of Data overseeing data function for AI-powered financial wellness platform. Building data capabilities and delivering strategic insights for business decision-making.
Head of Data
Head of Data building the data function for an AI-powered fintech company. Establishing analytical foundations and processes to improve strategic business decisions.
Head of Data
Head of Data leading data function for AI-powered financial wellness platform, building infrastructure and driving data-driven decisions. Collaborate with leadership and improve data capabilities for strategic objectives.
Head of Data
Head of Data leading the development of an AI-first data function for a fintech startup. Building and managing data infrastructure to inform strategic decisions and enhance workflows.
Head of Data
Head of Data establishing the data function for an AI-powered financial wellness platform. Leading data initiatives, team management, and driving strategic decisions with executive stakeholders.
Senior Data Scientist, AI Products
Senior Data Scientist handling AI product lifecycle for Wealthsimple. Working at the intersection of AI research and product development to create real-world impact for clients.